Susan Reda

VP, Education Strategy

Susan Reda is vice president of education strategy at the National Retail Federation, responsible for curating session content and lining up speakers for various NRF conferences and events. With a passion for all things related to retail, Reda explores the big-picture ideas, issues and innovations bubbling up in the industry. 

Reda’s earliest work with NRF was as a freelance writer for the association’s member publication, STORES magazine. Over time she became an associate editor and then senior editor before assuming the role of editor. With years of experience researching and reporting on retail, Reda has written about topics ranging from digital trends and CIO priorities to organized retail crime and big data. 

Before joining NRF, Reda was an associate editor at Apparel Merchandising magazine, where she covered the women’s apparel beat, including juniors, swimwear and intimate apparel. She began her career as a writer for Hosiery & Underwear magazine. 

A Long Island native and resident, Reda holds a B.S. in journalism from St. John’s University.

Authored by Susan Reda

The surprising career trajectory of cyber investigations expert Cynthia Hetherington
 
Picture displaying a magnifying glass and keyboard
From roadie to retail, the founder and CEO of Hetherington Group shares insights from her journey.
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What it means to work in retail loss prevention
 
Security personnel in a retail store.
7 roles in loss prevention and asset protection that align with a retailer’s organizational structure and culture.
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7 retail industry predictions for 2024
 
A woman shopping.
AI’s influence continues, consumers demand sustainable actions, and the customer experience remains important.
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In their own words: Why you should attend NRF PROTECT
 
Individuals speaking at NRF PROTECT 2022.
Make the most of retail’s premier event for loss prevention, asset protection, digital fraud and cyber risk.
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How a national security expert makes things ‘less bad’
 
NRF PROTECT session
Juliette Kayyem on managing risk and the importance of situational awareness.
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10 Retail industry predictions for 2023
 
Future of retail
What’s ahead for retail, from the metaverse and AI to Gen A’s spending power and an increased focus on sustainability.
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