Susan Newman

Susan Newman is senior vice president of event strategy at the National Retail Federation. Newman is a member of NRF’s executive staff, which is responsible for the execution of NRF’s strategic mission.

As the head of events, Newman serves as a spokesperson for NRF and relevant industry events and trends and is frequently quoted by industry and national media. In 2017, she was featured on the cover of Trade Show Executive as a leader of the industry.

Under her tenure, NRF’s events have been recognized more than 33 times as one of the fastest-growing and top events by Trade Show Executive and Trade Show News Network. In addition, NRF’s annual convention attendance grew more than 300%, net square footage grew 160% and sales increased an average of 300% throughout Newman’s tenure. In 2014, Newman was recognized as Show Manager of the Year by The Expo Group.

Newman joined NRF as vice president of conferences in 2003. She has more than 30 years of trade show and event experience.