NRF Center for Retail & Consumer Insights

The National Retail Federation’s hub for data-driven insights into the modern retail industry and the consumers who drive it.

The NRF Center for Retail & Consumer Insights (CRCI) leverages best-in-class data from trusted partners to generate more comprehensive, granular and timely insights into the mindset and behavior of consumers and the retailers that serve them.

CRCI has exclusive insights and reports available to employees of our member companies.

Log in to get access to these exclusive features and to find out if your company is a member.

CNBC/NRF Retail Monitor

The CNBC/NRF Retail Monitor, powered by Affinity Solutions, provides a first look at how retail sales performed last month.

View the detailed findings.

Consumer Pulse

Using data from Prosper Insights & Analytics, NRF tracks consumer confidence about the state of the economy and their own person final situations.

This week's weather-driven demand advisory

No other external driver impacts companies as directly, frequently, continuously and meaningfully as changes in the weather. To learn more about Planalytics and weather-driven demand, visit our FAQs page.

NRF members can view the full report.

Holiday Spending 2024

Consumer spending on the winter holidays is expected to reach a record $902 per person on average across gifts, food, decorations and other seasonal items, according to the National Retail Federation’s consumer survey conducted by Prosper Insights & Analytics.

See the latest data.

Monthly Economic Review: December 2024

December 2024: Prospects for growth, consumer spending and holiday sales remain upbeat. U.S. economic growth remained strong in the third quarter, with gross domestic product expanding more than many estimates of the economy’s long-run potential capacity.

Read the latest report from NRF's Chief Economist.

Retail's Economic Impact

Retail is the nation’s largest private-sector employer, contributing $5.3 trillion to annual GDP and supporting more than one in four U.S. jobs — 55 million working Americans. Explore how retail impacts the U.S. economy and dive into retail stats for each state.

See the data.

State of Retail

The retail industry has been undergoing an enormous transformation, especially during the pandemic as it accelerated digital offerings and adapted quickly to new customer needs. What is the future of retail in a post-pandemic world and beyond?

Learn more.