The NRF Center for Retail & Consumer Insights (CRCI) leverages best-in-class data from trusted partners to generate more comprehensive, granular and timely insights into the mindset and behavior of consumers and the retailers that serve them.
Consumers plan to spend $890.49 per person on average this year on holiday gifts, food, decorations and other seasonal items.

Tourist spending remains robust, says NRF chief economist Mark Matthews and senior economic advisor Jack Kleinhenz in a co-authored blog post.
The CNBC/NRF Retail Monitor, powered by Affinity Solutions, provides a first look at how retail sales performed last month. View the detailed findings.
Using data from Prosper Insights & Analytics, NRF tracks consumer confidence about the state of the economy and their own person final situations.
No other external driver impacts companies as directly, frequently, continuously and meaningfully as changes in the weather. View the full Retail WeatherIQ dashboard.
The National Retail Federation, Affinity Solutions and Pyxis by Bain & Company have joined forces to deliver actionable insights powered by best-in-class consumer spending data.
Retail is the nation’s largest private-sector employer, contributing $5.3 trillion to annual GDP and supporting more than one in four U.S. jobs — 55 million working Americans. Explore how retail impacts the U.S. economy and dive into retail stats for each state.
The retail industry has been undergoing an enormous transformation, especially during the pandemic as it accelerated digital offerings and adapted quickly to new customer needs. What is the future of retail in a post-pandemic world and beyond?