Press Release

NRF Launches Center for Digital Risk & Innovation

For immediate release

WASHINGTON – The National Retail Federation today announced the launch of a new NRF Center for Digital Risk & Innovation.

“The NRF Center for Digital Risk & Innovation will enhance our ability to shape the public debate on technology issues important to the retail community,” NRF President and CEO Matthew Shay said. “Its work will ensure that retailers can remain innovative, competitive and secure in serving their customers as the technology landscape continues to evolve.”

The Center will serve as the focal point for NRF’s engagement on technology issues that have significant policy and risk management implications for the global retail industry. The initial areas of focus will include cybersecurity, digital fraud prevention, and artificial intelligence and machine learning.

“This marks an important step to further amplify the voice of the retail industry in policy debates on key technology issues,” NRF Chief Administrative Officer and General Counsel Stephanie Martz said. “The recommendations and best practices developed through the NRF Center for Digital Risk & Innovation will serve retailers of all sizes as they navigate investing in technology as a competitive advantage.”

Led by NRF Vice President of Retail Technology and Cybersecurity Christian Becker, who will serve as Executive Director, the Center for Digital Risk & Innovation will be governed by an external advisory board comprised of senior-level retail technology executives, industry partners, academics and other subject matter experts. Additionally, it will leverage existing activities from NRF’s CIO Council, IT Security Council, Fraud Prevention Professionals Working Group and AI Working Group.

As the leading authority and voice for the retail industry, NRF engages with retail technology leaders to deliver insights on technology trends and challenges and facilitate collaboration across the sector.

More information about the Center for Digital Risk & Innovation is available here.

About NRF
The National Retail Federation passionately advocates for the people, brands, policies and ideas that help retail succeed. From its headquarters in Washington, D.C., NRF empowers the industry that powers the economy. Retail is the nation’s largest private-sector employer, contributing $3.9 trillion to annual GDP and supporting one in four U.S. jobs – 52 million working Americans. For over a century, NRF has been a voice for every retailer and every retail job, educating, inspiring and communicating the powerful impact retail has on local communities and global economies. NRF.com

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