Dan Butler joined NRF in December 2000. He is responsible for committee meetings of top retail executives, developing conference programming, and ensuring that NRF members are well informed on the cutting-edge of retail industry issues. Butler serves as the NRF liaison to several member committees, including the NRF Sustainable Retailing Consortium. He is the creator of the NRF DESiGN STUDiO which advocates for store design and visual merchandising.
Butler is a retail veteran with over 26 years of experience in retail management, operations, merchandising, sustainability, and human resources. His career includes a history of exceeding sales plans, reducing associate turnover, and achieving inventory control objectives.
Prior to joining NRF, Butler was Vice President and Store Manager at Macy’s department store in Miami, Florida. While at Macy’s, he managed a store with $48 million in annual sales volume and successfully reduced both internal and external shrinkage and dramatically reduced employee turnover. Before joining Macy’s in 1998, Butler spent 11 years with Hecht’s department stores, first as divisional sales manager and then as store manager for stores in central Pennsylvania. He was named Divisional Sales Manager of the Year twice while at Hecht's. He has served for three years as a judge for the EuroShop Store of the Year store design competition and is an honorary member of the Retail Design Institute.
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