|Ellen Davis - Senior Vice President|
Senior Vice President
Ellen Davis joined the National Retail Federation in 2002 and was named Vice President in 2008. She is responsible for helping shape NRF’s communications strategy, acting as a primary NRF spokesperson, and conducting analysis of NRF consumer research and industry trends. She also spearheads emerging media strategies for NRF, including Retail's BIG Blog and NRF's social media efforts.