Button: Member Login

Are You Truly a Customer-Centric Retailer?

NRF's Online Sessions allow you to watch, listen, and read along with some of our best conference content. Use the comprehensive search function to locate and view specific portions, or watch the whole thing.

Are You Truly a Customer-Centric Retailer?

January 11, 2009
NRF 98th Annual Convention & EXPO
Denise Darragh
, VP, Marketing and Advertising, Rexall Family of Pharmacies
Marc Dietz, VP, Product Marketing, DemandTec
Leslie Hand, Research Director, Global Retail Insights
Daniel Moe, VP, Merchandising Operations and Pricing, Best Buy
Brian Ross, General Manager, Precima, Inc.

                   Launch Player          DemandTec

What does it mean to be a customer-centric retailer?  How do you translate customer insights into marketing and merchandising plans that you can profitably execute?  How do you ensure that you’re building long-term customer loyalty?

Watch, listen, and read along with this online session to learn the answers to these questions. Research by IDC Global Retail Insights describes the state of customer-centricity in the industry. DemandTec and Precima highlight best practices for merchandising and marketing. Leading retailers Best Buy and PharmaPlus present practical case studies of their own customer-centric initiatives.