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Back-to-School and Back-to-College Trends 2010


Read the related press release:
Back to School Sales Up As Parents Replenish Children's Needs
Download the survey data.
View last year's trends.

Explore the following interactive charts below:


Highlights from NRF’s 2010 Back-to-School and Back-to-College Consumer Intentions and Actions survey include:


  • The combined K-12 and college spending for 2010 will reach $55.12 billion.
  • Discount stores will see 71.2% of back-to-school shoppers, while 53.9 percent of families will visit their favorite department store.
  • 12.6 percent of college shoppers will wait until the week school starts.


Back-to-School and Back-to-CollegeSpending by Year, 2010


Total Back-to-School Spending, 2010


Back-to-School 2010 - How the Economy is Impacting B2S


Total Back-to-College Spending, 2010


Back-to-College 2010 - Where will you live