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AMC Peer Reviewers
The NRF Retail Reference Center's AMC Peer Review Group consists of thought leaders from NRF's Associate Membership. For more information on the Peer Review Program, click here.
| Hedgie Bartol Business Development Manager, Retail Axis Communications North America  | Hedgie Bartol serves as a business development manager for the retail segment in North America at Axis Communications. In this role, Mr. Bartol works closely with partners and retailers on strategic surveillance installations designed to maximize loss prevention and streamline business operations. He brings more than 15 years of expertise serving the retail loss prevention industry, with expertise in different retail-specific solutions from access control, identity management and fraud prevention technologies to systems integration, video management software and network camera technologies. Prior to joining Axis, Mr. Bartol served as retail sales manager for Milestone Systems where he worked to develop the vertical market segment through end-user and channel partner relationships. Mr. Bartol also gained extensive experience as the national business development manager for Diebold’s Retail Solutions Group by establishing the Diebold brand, increasing revenue and identifying creative marketing opportunities. Over the years Mr. Bartol has secured a multitude of national retail accounts and built strong brand recognition with his active industry participation and strategic relationships. Mr. Bartol is a graduate of Catawba College and serves on the Retail Council of ASIS and is a member of other various trade organizations. |
| Inez Blackburn President Market Techniques & Innovations Inc  | Inez Blackburn is a globally recognized speaker and industry leader, innovator and pioneer in launching global brands with over 25 years experience. She has worked with many Fortune 500 companies and led numerous executives through her Positioned for Profit Seminars and Marketing to the Max Workshops. She has been on the Dean’s list for excellence in teaching for 10 years and is a featured trainer at numerous executive events. Her first book Pride Passion Profit – 7 Steps to Category Development was released January 2010 and is well positioned to help companies develop rather than manage their categories and relationships. Inez Blackburn is currently the President of Market Techniques & Innovations Inc and an Adjunct professor at the University of Toronto, Wright State University, S.P. Jain University in Singapore and Dubai. Prior to becoming an Adjunct Professor and Global Trainer, Inez was the Vice President of Marketing for Cott Corporation where she was responsible for developing and launching Global Private label Brands for major retailers in Canada, the United States, Europe. |
| Cris Fowler Director, Store Systems Sales PCMS  | Cris Fowler is the Director of Store Systems Sales for PCMS, a global leader in next generation retail software solutions. He has over 28 years of experience in bringing innovative Point-of Sale and Store Systems technology to the Retail and Hospitality industries. Drawing upon those experiences, Cris brings a broad blend of cross-sector store operations best practices and leading technical solutions knowledge. |
| Marsha Getto-Aikens Associate, Business Development Gensler  | Marsha Getto-Aikens has over two decades of senior management experience in strategic planning, retail centers and urban mixed-use, store development, roll-out planning and execution, and asset management for national and international brands, such as Starbucks and Sears. Her solid industry knowledge, relationships and strategies for smart retail, hospitality, and restaurant development makes her the quintessential “connector” for Gensler’s South Central Region. Having strategized from both the consumer and retailer perspectives, Marsha knows how to make a client’s business venture a success. Her most recent work includes partnering with several notable developers for the expansion of retail and hospitality installations within urban transformations and nontraditional venues, such as universities, colleges, and medical districts. |
| Brian Hume President Martec International, Inc.  | Brian Hume is President and founder of Martec International, a leading retail consulting and training practice. He is respected as an authority on retailing and retail technology and has consulted to companies in North and South America, the UK, Europe and Asia Pacific. Brian’s core consulting areas are sales and inventory management, supply chain management, store operations and the use of technology to improve business performance. His clients cover most retail segments. In addition to the retail community, Brian has worked with manufacturers, financial institutions, wholesalers, telecommunications suppliers, computer manufacturers and software houses who need to understand and market to the retail industry. Brian graduated in Mathematics and moved into retailing following two years in brewing and ten years with a leading consulting company and systems integrator. A dynamic and knowledgeable speaker - Brian has addressed retail audiences all over the world. |
| Antony Karabus President SD Retail  | Antony Karabus leads the SD Retail Consulting practice as its President and key strategic leader. Antony has a true passion for retail and has an intuitive sense of the key transformational changes that are needed for each retailer in order to "move the needle" on the creation of improved financial performance and shareholder value. Antony has been a trusted advisor to retailers on strategic and financial performance issues for over 25 years. He has worked with well-known retail chains, including Neiman Marcus, Nordstrom, and Barneys, among many others. www.sdretail.com |
| Tiffany Mawhinney Manager - Retail Senior Specialist Deloitte LLP | Tiffany Mawhinney is a Manager with Deloitte’s Retail team and joined the firm in 2004. Tiffany was with the Strategy & Operations Consulting arm of the firm starting as a Senior Consultant after completion of her MBA. With over 15 years of work experience in retail operations, marketing strategy focusing on merchandising, customer and store experience and supply chain strategy, Tiffany has serviced retailers in the areas of supply chain strategy, business transformation, performance improvement, transactional pricing, and merchandising effectiveness. She is currently doing a Management Development Program with the leader of Deloitte’s Retail Sector focusing on strategic planning and operations. Before joining Deloitte, Tiffany completed her MBA at the University of North Carolina-Chapel Hill, Kenan-Flagler Business School, with a concentration in Global Supply Chain and International Business, during this time she also completed a diploma in Luxury Brand Management from ESSEC University in France. Prior to her MBA, she worked in store operations and visual merchandising for two retailers, Gap Inc and La Senza Inc for nearly eight years in various locations, including the United Kingdom and Canada. Her undergraduate degree was in Political Science from Memorial University of Newfoundland in Canada. She has also completed a graduate management diploma from McGill University. |
| Stefania Pinton Partner Dionco Inc. | Stefania has been a Partner at Dionco Inc. since 2002. Her in-depth knowledge of the retail industry gained in almost 25 years of working with some of the largest retail companies in the world, along with her international background, have greatly contributed to making Dionco a firm of national as well as international standing. Stefania’s expertise covers a broad spectrum of strategic planning, concept development, and performance optimization in the areas of human resources, store operations and training and development. Traveling internationally, she was exposed to diverse culture and business practices which contributed to broadening her understanding of global business issues and opportunities. At Dionco, Stefania works on human resources management consulting, instructional material design and development, retail and consumer trends reviews as well as retail best practices research and market studies. Some of the clients she has worked for include Sam’s Wines & Spirits, Healthy Back, HoneyBaked Ham, Harley-Davidson, TitleMax, Ritz-Carlton, Louisville Tile Distributors, Williams-Sonoma and NARTA. |
| Tom Rittman Vice President, Marketing The Retail Equation | Tom Rittman is the Vice President of Marketing for The Retail Equation. In this role, he is responsible for the organization’s branding, demand generation, marketing research and communications, as well as product marketing. Prior to joining The Retail Equation, Rittman served as the Vice President of Marketing for Datavantage, the retail technology subsidiary of Micros Systems Inc., where he was responsible for the organization’s marketing strategy, development and execution. Before joining Datavantage, he held various marketing leadership positions with TMW Systems and Roadway Express. Rittman holds his bachelor’s degree in Marketing from the University of Akron. |
| Melissa A. Schaefer Vice President of Client Services GSI Commerce | Melissa is a Vice President of Client Services for GSI Commerce, an eBay company. She has over 20 years of experience with clients in the retail industry, having held various leadership positions in retail as well as IBM. In her current role, Melissa is responsible for the vision, strategy and financial growth for the Midwest region. She leads the Midwest region which includes omnichannel retail experts that have deep domain knowledge around ecommerce, mobile, social, customer engagement and fulfillment. |
| Marc Serrano ARS Interactive  | After a brief stint in academia, Marc joined ARS Interactive in March of 2000. Since joining ARS Interactive, Marc’s primary experience has been in content management systems as well as working on data integration with various ecommerce platforms. From creating content to implementing new systems to meet retail client needs, Marc has worked in almost every aspect of content management. His most significant accomplishment has been managing the creation of Software as a Service solution for ARS Interactive clients. Marc holds a PhD in Political Science from the Claremont Graduate School and is married with two beautiful daughters. |
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