Every year, Americans look forward to celebrating Independence Day and retailers offer up a variety of options that create new memories. NRF has been conducting its annual Independence Day survey with Prosper Insights & Analytics since 2003. This year’s survey was fielded to 8,225 consumers and was conducted June 1 - June 7, 2023, and has a margin of error of +/- 1.1%
Dig deeper into the data to learn more about celebration and purchasing trends over time and how various demographics plan to embrace the holiday.
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