Consumer Trends

Customer Returns in the Retail Industry

January 11, 2021

2020 Customer Returns in the Retail Industry

DOWNLOAD REPORT

NRF and Appriss Retail surveyed retailers to better understand the current returns landscape. This report includes a look at the overall impact of consumer returns, how the holiday season and the COVID-19 pandemic impact returns, and benchmarking data on return fraud. Some key findings are below:

  • Total returns account for over $400 billion in lost sales for U.S. retailers

  • Online returns more than doubled and are a major driver of the overall growth of returns

  • On average, retailers expect 13.3% of merchandise sold during the 2020 holiday season to be returned

  • The estimated cost of these holiday returns is $101 billion 

  • Receipted returns are a hidden risk from behaviors like shoplifting, collusion, wardrobing and more

NRF members can download the full report of findings. Non-members can view a preview of findings here.

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