NRF Research

Future of Retail Workforce Study: Holiday 2023

December 18, 2023

The Future of Retail Workforce Study - Holiday Edition

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After years of post-pandemic volatility, retail sales have begun to stabilize, having a significant ripple effect on the job market and workforce dynamics. While retail turnover has similarly stabilized in the last 12 months, retail associate preferences and the factors driving retention continue to shift more quickly and significantly than ever before.

Leading up to the 2023 holiday season, Lotis Blue Consulting embarked on our third round of research into the Future of the Retail Workforce. This research uses comprehensive, unbiased feedback gathered from over 1,000 respondents across nearly 700 retailers and seeks to understand:

  • How has the current macroeconomic environment influenced retention trends for the retail workforce?

  • Which factors are becoming more important to employee retention and loyalty?

  • How are the reasons for leaving a job changing over time?

  • How do factors driving quitting and staying decisions differ by workforce and retail segment?

In partnership with:
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