Consumers have always been adaptable and resilient. They shift their behaviors in response to the world around them and are constantly making decisions based on what makes the most sense for their households, budgets, schedules and more. In the past few years, consumers have had to take health and hygiene, shipping delays, higher prices and countless other factors into consideration as they decide where and how to shop.
To understand the continuing demand for convenience through options like buy online, pick up in store as well as the consumer response to the current economic environment, the National Retail Federation and Foursquare took a closer look not only at what consumers are saying but also what they actually do.
