Mother’s Day

NRF has been conducting its annual Mother’s Day survey since 2003 to see how Americans will celebrate “mom” on her special day each spring.

A mother celebrating Mother's Day.
 
Consumers expected to spend near-record $33.5 billion on Mother’s Day

Eighty-four percent of U.S. adults are expected to celebrate the holiday. On average, those celebrating plan to spend $254.04 on Mother’s Day gifts and celebrations, the second highest per-person figure, following last year’s record $274.02 per person.

 
A mother and daughter celebrating Mother's Day.
 
Mother’s Day 2024 is all about the classics

With a return to timeless gifts like flowers and special outings, consumers plan to spend an average of $254 per person to celebrate the moms in their lives. 

 
 
Breakfast tray with mother's day card
 
Mother’s Day Data Center
What did mom get this year? Where do consumers shop for Mother’s Day? Where do consumers find inspiration for Mother’s Day gifts? See the demographic breakdown of who shops where and for what in our Mother’s Day Data Center.
 

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