Millennials

Millennials

Millennials

Millennials — those born between 1981 and 1994 — shop differently than other generations of consumers. Browse NRF's original content about this 'disruptive' generation, including blog posts and research insights.

Related content

How Saks OFF 5TH is crafting customer-centric experiences
 
Saks OFF 5th Spring collection
Retail Gets Real episode 343: President and CEO Rob Brooks talks about creating hyper-personal experiences for shoppers.
Read more
3 ways Gen Z and millennials are shopping for the holidays
 
Holiday shopping
A look into NRF’s research to see how these consumer segments are tackling holiday shopping this year.
Read more
How Parachute focuses on its target audience and grows its store presence
 
Parachute store front.
Ariel Kaye, CEO of the luxury bedding brand, on the company’s mission and growth plans.
Read more

Upcoming events

NRF 2024: Retail's Big Show
 
Join us back in New York City for retail's biggest event.
Read more
NRF PROTECT 2024
 
Retail's loss prevention, digital fraud, cybersecurity and enterprise risk event.
Read more
NRF Nexus 2024
 
NRF Nexus calls all senior-level tech, marketing and digital innovators to bring their best ideas together.
Read more