NRF is the world’s largest retail trade association. Every day, we stand up for, celebrate, educate and inspire the people who power the retail industry. Learn more about us.
We stand up for the industry
We advocate for retail through strong representation, year-round education and impactful storytelling. Addressing complex policy issues like tariffs, data security and sales tax fairness, we speak out for retail with a clear and authentic voice like no one else can.
Learn how we champion the people and policies that fuel success for retailers.
Upcoming events
NRF Retail Leadership Series
A virtual event series featuring conversations with retail's top CEOs about leadership and the future of retail.
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NRF 2021: Retail’s Big Show – Chapter One
A virtual event to be held January 12-14, 19 and 21-22, featuring robust content combined with a digital expo.
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The latest
Small businesses join forces to succeed
Localized online marketplaces combine neighborhood appeal and convenience.
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Halloween provides an escape from 2020
Retail Gets Real episode 190: More than 148 million U.S. adults plan on participating in Halloween this year.
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Through the retail lens: Weather’s impact
Hurricanes, mild winters and what’s in store over the next decade.
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‘If we couldn’t go to D.C., D.C. could still come to us’
As NRF reimagined its annual Retail Advocates Summit this year, the theme was “Agility in a Time of Crisis.”
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Payment security after the pandemic
Mastercard’s Mohamed Abdelsadek on contactless payments, technology and future threats.
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Grocery insights on managing store operations during a crisis
Challenges include continuing to find solutions around masks.
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How Shopify consolidates the ecommerce experience
Retail Gets Real episode 189: Helping local retailers get online faster and more efficiently.
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Through the retail lens: Investing in technology
NCR Retail’s President on navigating changing consumer behaviors.
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One good product
Public Goods CEO Morgan Hirsh on the DTC brand’s sustainability and retail partnerships.
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6 key takeaways from NRF PROTECT ALL ACCESS
Potential vulnerabilities and how to mitigate them.
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NRF Files Public Records Request in Response to California Mall Closures
NRF Files Public Records Request in Response to CA Mall Closures
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COVID-19 retail trends that are here to stay
Retail Gets Real episode 188: AI, user-generated content and contactless payments.
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Current Covid-19 resources
Retailers say White House and Congress cannot wait on new pandemic recovery legislation
NRF expressed concern over President Trump’s decision to stop negotiating with Congress over pandemic relief.
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6 key takeaways from NRF PROTECT ALL ACCESS
Potential vulnerabilities and how to mitigate them.
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Leading during ‘ugly caterpillar’ times
How leaders are working with their teams to successfully work from home.
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August retail sales grow as pandemic recovery continues
Retail sales continued to recover from the coronavirus pandemic in August, showing both montly and annual gains.
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COVID-19 takes its toll on toys
Movie delays create merchandising challenges for toy retailers.
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Imports spike as economy continues recovery
Imports surged to unexpected high levels this summer as the U.S. economy continues to reopen and retailers stock up.
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Through the retail lens: HVAC and battling the spread of COVID-19
Tips for retailers evaluating their ventilation systems.
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NRF chief economist says coronavirus 'continues as a shock' for small businesses
Data indicating small business owners are pessimistic about the coronavirus shows the need for economic stimulus.
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COVID-19 accelerates retail innovation
Gap and Lowe’s are among companies that have reimagined the customer experience.
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Parents to spend even more on computers and desks as expectations of online classes increase
Most families still don’t know what students need for school this year, but more expect at least some online classes.
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July increase in retail sales continues recovery from coronavirus pandemic
Retail sales continued to recover from the impact of the coronavirus pandemic in July, although more slowly.
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Retail imports to see lowest annual total in four years
Retail imports are expected to see their lowest total in four years as the impact of the coronavirus pandemic continues.
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Small businesses join forces to succeed
Localized online marketplaces combine neighborhood appeal and convenience.
SmartBrief newsletters
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Latest retail news from NRF SmartBrief
October 14, 2020
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