Katie Jordan

Manager, Research and Industry Insights
Katie Jordan headshot

Katie Jordan is the manager for research and industry insights at the National Retail Federation. In this role, she is responsible for leading key aspects of NRF’s research initiatives, with a specialized focus on consumer and industry trends.

Prior to joining NRF, Jordan served as a research analyst at a D.C. research consultancy, where she managed all phases of research projects for a wide variety of industries. Jordan brings over six years of experience in managing research projects from idea conception, to conducting surveys to thorough data analysis.

She received her bachelor’s degree in marketing from Elon University.

More from Jordan

Checking in with Gen Z
 
Mother and child look at coat in a store
3 new things we’ve learned about their buying power and influence in family shopping.
Read more
Halloween shopping trends: Then and now
 
dog in superhero costume
A decade of change around costumes, pets and Instagram.
Read more
Back to school update
 
Boy waits to get on school bus
In mid-August, consumers had completed just over half of their back-to-school shopping.
Read more
What consumers really think about retail technology
 
girl on computer in a coffee shop
Consumers’ expectations surrounding technology and what they hope to see in the future.
Read more
5 ways the retail risk landscape is evolving
 
Security camera in store
Infographic: Findings from NRF’s National Retail Security Survey 2019.
Read more
3 ways Mother’s Day gift shopping has evolved
 
Child hugs mother
Flowers are never out of style, but consumers are celebrating mom in more unique ways.
Read more
3 ways younger consumers are embracing Easter
 
a family is shown with friends painting easter eggs
Three ways consumers under 35 have evolved their Easter celebrations.
Read more
3 things to know about consumers in 2019
 
A family going down an escalator with their child at a mall
How smart retailers are striving to not just meet, but exceed customer expectations.
Read more
Naughty or nice: 3 things to know about fraud during the holiday season
 
Woman going through clothes on a rack
Retailers expect an average 11 percent of purchases made during the 2018 holiday season to be returned.
Read more
Last-minute holiday shopping
 
a lady is holding a christmas present in front of a christmas tree during the holiday season
Episode 94 of Retail Gets Real: Who's still shopping and when.
Read more
‘Tis the giving season
 
Two hands taking donated food
Episode 92 of Retail Gets Real: How people are giving back to the community this holiday season.
Read more
Gift trends for the holidays
 
Girls opening gifts
Episode 90 of Retail Gets Real: Discover the most popular gifts purchased over Thanksgiving weekend.
Read more