Katie Jordan

Manager, Research and Industry Insights
Katie Jordan headshot

Katie Jordan is the manager for research and industry insights at the National Retail Federation. In this role, she is responsible for leading key aspects of NRF’s research initiatives, with a specialized focus on consumer and industry trends.

Prior to joining NRF, Jordan served as a research analyst at a D.C. research consultancy, where she managed all phases of research projects for a wide variety of industries. Jordan brings over six years of experience in managing research projects from idea conception, to conducting surveys to thorough data analysis.

She received her bachelor’s degree in marketing from Elon University.

More from Jordan

3 ways convenience impacts shopping behavior
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Retailers have been setting new standards for finding and receiving items.
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Checking in with Gen Z
Mother and child look at coat in a store
3 new things we’ve learned about their buying power and influence in family shopping.
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Halloween shopping trends: Then and now
dog in superhero costume
A decade of change around costumes, pets and Instagram.
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Back to school update
Boy waits to get on school bus
In mid-August, consumers had completed just over half of their back-to-school shopping.
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What consumers really think about retail technology
girl on computer in a coffee shop
Consumers’ expectations surrounding technology and what they hope to see in the future.
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5 ways the retail risk landscape is evolving
Security camera in store
Infographic: Findings from NRF’s National Retail Security Survey 2019.
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3 ways Mother’s Day gift shopping has evolved
Child hugs mother
Flowers are never out of style, but consumers are celebrating mom in more unique ways.
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3 ways younger consumers are embracing Easter
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Three ways consumers under 35 have evolved their Easter celebrations.
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3 things to know about consumers in 2019
A family going down an escalator with their child at a mall
How smart retailers are striving to not just meet, but exceed customer expectations.
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Naughty or nice: 3 things to know about fraud during the holiday season
Woman going through clothes on a rack
Retailers expect an average 11 percent of purchases made during the 2018 holiday season to be returned.
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Last-minute holiday shopping
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Episode 94 of Retail Gets Real: Who's still shopping and when.
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‘Tis the giving season
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Episode 92 of Retail Gets Real: How people are giving back to the community this holiday season.
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