The Spirit of Sam Taylor award was created in memory of former long-time NRF member and CEO of Oriental Trading Company, Sam Taylor.
This award is designed to recognize retail industry leaders in our community who exhibit Sam-like traits of being:
- Positive: Optimistic and hopeful at all times, even when faced with trying circumstances
- Helpful: Always there to lend a helping hand to those in need
- Innovative: Always interested in taking the industry to new places
The 2018 Spirit of Sam Taylor Award winner was Peter Cobb, co-founder of eBags. See a clip of his acceptance message below.