How Kidbox creates a new family shopping experience

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Kidbox CEO Miki Berardelli operates her company under the principle that “giving is as important as getting.” Although the children’s clothing box service has been described as “Stitchfix for kids,” Kidbox stands out by donating clothing to a child in need every time a customer keeps everything in their box. Kidbox personalizes its boxes by using a proprietary algorithm that serves up the perfect kids’ outfits for each customer.

Berardelli joined Retail Gets Real at NRF 2018: Retail’s Big Show to talk about how Kidbox thrives on a technology-first approach and dedication to charitable giving. The conversation led to:

  • How operating with a startup mentality can give retailers a competitive advantage.
  • How curated services create a new, at-home shopping experience.
  • The increasing role that charitable giving plays in retail.

Miki Berardelli (middle) with host Bill Thorne (left) and co-host Sarah Rand (right).

Miki Berardelli (middle) with host Bill Thorne (left) and co-host Sarah Rand (right).

Notable Quotes:

On Kidbox’s business model:

“We think of ourselves as ‘Stitchfix for kids.’ … We are not a subscription box, we are a curated box of style. We’re like Stitchfix in that we’re very data science-driven.”

On the creation of a new shopping experience:

“The living room is the new dressing room, the living room is the new shopping aisle. Especially with busy moms and dads and children … these mini fashion shows are taking place as a result of Kidboxes.”

On how brands benefit from the partnership:  

“Brands see this as a powerful vehicle of bringing their brand literally over the threshold of the household, into the home and [into] the arms of the customer. So we’re serving as a vehicle of brand discovery, brand adoption and brand reference.”  

Listen and learn more about how Kidbox’s partnership with Delivering Good helps families teach children about charitable giving. Make sure to subscribe to the Retail Gets Real newsletter to stay updated on upcoming episodes.