Retailers Renew Campaign to Attract Foreign Shoppers
International shoppers spend an average of $4,000 per visit to the United States. That money goes to hotels, restaurants and retailers, generates millions of domestic jobs and adds billions to the U.S. economy.
As a leading member of the Discover America Partnership, a coalition focused on increasing foreign travel to the United States, NRF is helping launch a renewed advocacy and communications effort to urge Congress to pass the JOLT Act.
The legislation would require the State Department to handle applications “expeditiously” for visitors who need a visa and let the agency expand the list of nations whose citizens do not need a visa. As part of the new initiative, the coalition launched a new video and website:
We hope this new effort will help reduce visa review and approval times at our embassies and consulates abroad so more international shoppers will visit stores in Los Angeles, Miami, New York and other major U.S. travel and tourist destinations.
By reducing the time it takes visitors from key rapidly growing economies like China, India and Brazil to get visas, U.S. retailers can welcome millions more foreign shoppers and increase retail sales by billions of dollars.