Shop.org 2017 highlights: Big news and experiences
Shop.org is in full swing at the Los Angeles Convention Center, where 3,500 attendees are gathered for two full days of sessions, events and networking.
Here’s what you might have missed from the first day.
Keynotes and big news
The show started off with a bang with keynotes from supermodel-turned-super-entrepreneur Tyra Banks.
Michael White, senior vice president and chief technology officer for Disney Consumer Products and Interactive Media, made a big announcement from the keynote stage: ShopDisney online store is now open!
He also discussed the company’s tech strategy and focus on artificial intelligence and machine learning.
An overarching goal of this year’s conference is inspiring brands to evolve with retail’s digital transformation. One major lesson: Ecommerce’s back end is the key to customer experience.
Attendees had the opportunity to attend the Global E-Commerce Leaders Forum prior to the conference, where the talk of the day was how retailers and global brands can get their hands into the fastest growing market in the world — China.
Shop.org’s TechLab allows attendees to experience “technologies of the future” via custom-designed simulations in store, home and office environments. Low-tech foot scanning and outfit personalization were two topics in discussion.