2017 highlights: Big news and experiences

More from 2017

View coverage of, held in L.A. Sept. 25-27, 2017, on the event recap page. is in full swing at the Los Angeles Convention Center, where 3,500 attendees are gathered for two full days of sessions, events and networking.

Here’s what you might have missed from the first day.

Keynotes and big news

The show started off with a bang with keynotes from supermodel-turned-super-entrepreneur Tyra Banks.

A post shared by dOMAIN Integrated (@domain_integrated) on Sep 27, 2017 at 7:07pm PDT

Michael White, senior vice president and chief technology officer for Disney Consumer Products and Interactive Media, made a big announcement from the keynote stage: ShopDisney online store is now open!

He also discussed the company’s tech strategy and focus on artificial intelligence and machine learning.

Marc Lore, president and CEO of Walmart ecommerce U.S., shared how changed Walmart over the last year, and the company’s new concept of grocery delivery. Watch the full discussion below.

Walmart may come IN your house and put milk IN your fridge. Still processing this. #nomilkwilleverbeourmilk #moondance #marclore #thefuture #shoporg17

A post shared by Anthony Bucci (@boochzilla) on Sep 26, 2017 at 11:34am PDT

Act like a startup no matter your size

Video of Act like a startup no matter your size Act like a startup no matter your size

An overarching goal of this year’s conference is inspiring brands to evolve with retail’s digital transformation. One major lesson: Ecommerce’s back end is the key to customer experience.

Attendees had the opportunity to attend the Global E-Commerce Leaders Forum prior to the conference, where the talk of the day was how retailers and global brands can get their hands into the fastest growing market in the world — China.

Transformative experiences’s TechLab allows attendees to experience “technologies of the future” via custom-designed simulations in store, home and office environments. Low-tech foot scanning and outfit personalization were two topics in discussion.

For more information about the event, visit the official recap page