NRF’s Shop.org conference started off with a bang this week. Attendees met at the Venetian Las Vegas to network, attend sessions covering everything including the latest technology, origin stories from innovative new companies and tips of the trade from leading retailers like Wayfair, Glossier and Google. Here are some highlights that you might have missed:
“Jersey Shore” personality DJ Pauly D got the show off to a lively start with a welcome party at the famous Tao Nightclub.
— Deena Amato-McCoy (@Deena46) September 13, 2018
NRF members got an exclusive tour of the Zappos headquarters and a sneak peak into the unique culture behind the company.
— NRF (@NRFnews) September 12, 2018
The industry’s leading companies and personalities had valuable lessons to share.
Consumers don’t want information, they want assistance. They want their needs to be anticipated. According to @BCG, $800B is up for grabs for retailers who get #personalization right. -K. Mani @GoogleRetail #retail #ecommerce #ai #shoporg18 @shoporg
— Melanie Nuce (@auntmel) September 13, 2018
Fascinating to hear how @away changed launch strategy when they found out bags weren’t ready. Instead they launched a travel book & gift card. Focused on storytelling because CPAs on paid diminish with scale on #social. Great points @jennifer. #Shoporg18 pic.twitter.com/1hyWZ1SXiM
— Trevor Sumner (@trevorsumner) September 12, 2018
No, that’s not the result of leaning on a keyboard. That acronym — “I want what I want when I want it” — is how retail experts define shoppers today. https://t.co/DEAeUFdEFq via @reviewjournal @WadeMillward @shoporg pic.twitter.com/RhEPYyQxVd
— Nicole Raz (@Nicole0Raz) September 13, 2018
— Chain Store Age (@ChainStoreAge) September 13, 2018
Opened #shoporg18 in Vegas yesterday in conversation with the inimitable @guyraz. Tomorrow the legendary @serenawilliams closes out the program. Honored to be here @NRFnews! pic.twitter.com/oW1qYrYKcF
— Jen Rubio (@jennifer) September 13, 2018
For more on the show, visit the official recap for Shop.org 2018.