Shop.org 2018: A social media recap
NRF’s Shop.org conference started off with a bang this week. Attendees met at the Venetian Las Vegas to network, attend sessions covering everything including the latest technology, origin stories from innovative new companies and tips of the trade from leading retailers like Wayfair, Glossier and Google. Here are some highlights that you might have missed:
“Jersey Shore” personality DJ Pauly D got the show off to a lively start with a welcome party at the famous Tao Nightclub.
NRF members got an exclusive tour of the Zappos headquarters and a sneak peak into the unique culture behind the company.
The industry’s leading companies and personalities had valuable lessons to share.
Fascinating to hear how @away changed launch strategy when they found out bags weren’t ready. Instead they launched a travel book & gift card. Focused on storytelling because CPAs on paid diminish with scale on #social. Great points @jennifer. #Shoporg18 pic.twitter.com/1hyWZ1SXiM
— Trevor Sumner (@trevorsumner) September 12, 2018