There was a time when a $50 foundation wouldn’t be found in the same makeup bag as a $5 lipstick — much less on the same face.
Then again, there also was a time when beauty items weren’t “add-on” purchases in a clothing store. And yet, as today’s consumer continues to look for individualized, convenient offerings that set her apart from everyone else, retailers are following suit with expansion in the high-margin beauty category.
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