The phrase is a familiar one: “Too many chiefs, not enough Indians.” In the retail industry where so many companies employ thousands of people, the adage hardly seems applicable. Then again, the CEO and other C-suite regulars are now sharing the “chief” prefix with a growing list of colleagues. Macy’s has a chief digital officer, Kohl’s has a chief customer officer and Target has a chief information security officer. Over the past 18 months there’s been a rise in the number of chief customer and chief digital officers hired; some predict that an upsurge in chief content and chief social officer appointments is next.
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