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Gordmans biggest disruptor is ecommerce. Requires leveraging data differently. #OracleIC1523 hours ago
As Gordmans moves to more text/email interaction, Heyman learning about how to get the best response and how to tailor. #OracleIC1523 hours ago
Gordmans uses real time A/B testing of emails; reacts to open rates, copy placement to achieve strongest ROI.#OracleIC1523 hours ago