Consumers’ choices in terms of where, how and why they buy are redefining retail and creating a new playbook for the industry. NRF’s Consumer View is a quarterly look at what shapes retail.
NRF took a deep dive into the trends that dominated the retail landscape in 2018. The Winter 2018/2019 Consumer View explores how retailers’ strategies around technology, fulfillment and store experience played out over the year and what they mean to the future of retail. Spoiler alert: These investments paid off and left consumers eager for more.
Click through the slideshow to learn about experiential retail, new gifting models and fulfillment strategies that were key players in the last year.