Consumers’ choices in terms of where, how and why they buy are redefining retail and creating a new playbook for the industry. NRF’s Consumer View is a quarterly look at what shapes retail.
Check out past editions of the Consumer View
Dig deeper into topics
The subscription-box consumer
Who are the subscription box customers? You might be surprised.
The customer channel
Physical retail remains an important touchpoint for consumers. Here's how retailers can win.
Technology and the consumer
What attracts customers today and what will shape the commerce of tomorrow in terms of retail tech.