NRF forecasts

NRF 2024 annual retail sales forecast

NRF forecasts that retail sales will increase in 2024 between 2.5% and 3.5% to between $5.23 trillion and $5.28 trillion.

NRF 2024 annual retail sales forecast FAQ

Browse frequently asked questions about NRF's annual retail sales forecast from 2024 to learn more about how the forecast is calculated.

Census Data Shows Retail Sales Grew in March

Census Bureau data shows March retail sales increased as tax refunds and job growth put more money in shoppers' pockets.

Center for Retail & Consumer Insights

NRF's hub for data-driven insights into the modern retail industry and the consumers who drive it.

Retail Holiday and Seasonal Trends

Consumer spending data for retail holidays throughout the year.

NRF Forecasts