Consumer Trends

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Consumer Trends

Latest news on consumer trends

 
Woman holding a wrapped gift for the holidays
Holiday Spending Reflects Consumer Demand
Consumers plan to spend $997.73 on gifts, holiday items and other non-gift purchases this year.
 
Shopping
5 key takeaways on the evolving customer journey
Insights on consumer sentiment from the WWD report.
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AMEX WWD
2022 and Beyond: The Evolving Customer Journey
The NRF participated in a Women’s Wear Daily’s special executive report, sponsored by American Express.
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Little girl in Halloween costume and candy bucket playing in park
Halloween Spending Soars as Celebrations Near Pre-Pandemic Levels
Consumer spending on Halloween-related items is expected to reach an all-time high.
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Labor Market Will Play Increasing Role in Economic Outlook
Strong consumer spending has been boosted by government stimulus but will rely on job creation as stimulus subsides.
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Explore more trends

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NRF’s Consumer View
NRF’s Consumer View series looks at what shapes retail, including how and why consumers make purchasing decisions and how retailers can adapt to changing consumer tastes.
 
Generation Z
All of NRF's research on the emerging generation of consumers — those born in 1995 and later.
 
Millennials
Millennials — those born between 1981 and 1994 — shop differently than other generations of consumers.