Consumer Trends

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Consumer Trends

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NRF’s Consumer View
NRF’s Consumer View series looks at what shapes retail, including how and why consumers make purchasing decisions and how retailers can adapt to changing consumer tastes.
Generation Z
All of NRF's research on the emerging generation of consumers — those born in 1995 and later.
Millennials — those born between 1981 and 1994 — shop differently than other generations of consumers.

Latest news on consumer trends

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Consumer View Winter 2020
How convenience shapes today’s shopping and the future role of convenience for the retail industry.
BMW/Olo navigation system ordering
Car, meet drive-through
BMW is pushing fast-food innovation further.
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A woman shops in grocery store
Meet the 2020 consumers driving change
How values and personal beliefs are driving consumers' shopping habits and choices.
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Shoppers with bags and smiles
Use it or lose it
January 18 has been declared National Use Your Gift Card Day.
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Women in grocery store
The state of retail heading into 2020
Retail Gets Real episode 150: Where we've been and where we're going.
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