Consumer Trends

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Consumer Trends

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NRF’s Consumer View
NRF’s Consumer View series looks at what shapes retail, including how and why consumers make purchasing decisions and how retailers can adapt to changing consumer tastes.
 
Generation Z
All of NRF's research on the emerging generation of consumers — those born in 1995 and later.
 
Millennials
Millennials — those born between 1981 and 1994 — shop differently than other generations of consumers.
 

Latest news on consumer trends

 
large group of people are seen shopping on black friday
NRF Forecasts Retail Sales to Exceed $4.33T in 2021 as Vaccine Rollout Expands
NRF forecasts that retail sales will grow between 6.5 percent and 8.2 percent to more than $4.3 trillion in 2021
 
Andy Ruben
The company helping major retailers become major re-sellers
Trove Founder and CEO Andy Ruben on the sustainability system that brings consumers back.
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Valentine's at home
3 ways COVID-19 is changing Valentine’s Day plans this year
Consumers still plan to celebrate, but love is different in the bubble.
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shopping cart
How 2020 was a banner year for retail against all odds
2020 retail holiday and annual sales increased over 2019, but while some sectors grew, others struggled.
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Allbirds storefront
How next-gen tech solves today’s challenges
NRF 2021 – Chapter 1: Retail innovators from Allbirds, Endear and Shopify discuss what’s working and what’s not.
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