Consumer Trends

Latest news on consumer trends

2021 Brings Back-to-Class Shopping to Record Levels

Consumers plan to spend record amounts for both school and college supplies as students return to in-person classrooms.

Consumer Trends

Consumers embrace physical retail as U.S. emerges from the pandemic

New research highlights how consumer expectations for physical shopping have changed.

More than Half of Retail Professionals Say Pandemic Accelerated Tech Product Launches

National Retail Federation and Euromonitor International release a new report on retail technology

Retail Technology

Using Retail Tech Innovation to Enhance the Customer Experience

In collaboration with NRF, Euromonitor International created this report to explore how digital shoppers have changed.

State of Retail and the Consumer

4 takeaways from the State of Retail and the Consumer

How brands can appeal to the post-pandemic consumer.

What's next

2020 Holiday Season: One for the Record Books

Pandemic made this year's holiday forecast the most challenging

1-800-Flowers offers new ways to observe the holidays

NRF expects holiday sales will grow between 3.6 and 5.2 percent

Through the retail lens: Holiday 2020 and the shopper mindset

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NRF’s Consumer View

NRF’s Consumer View series looks at what shapes retail, including how and why consumers make purchasing decisions and how retailers can adapt to changing consumer tastes.

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Generation Z

All of NRF's research on the emerging generation of consumers — those born in 1995 and later.

Millennials

Millennials — those born between 1981 and 1994 — shop differently than other generations of consumers.