Consumer Trends

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Consumer Trends

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NRF’s Consumer View
NRF’s Consumer View series looks at what shapes retail, including how and why consumers make purchasing decisions and how retailers can adapt to changing consumer tastes.
 
Generation Z
All of NRF's research on the emerging generation of consumers — those born in 1995 and later.
 
Millennials
Millennials — those born between 1981 and 1994 — shop differently than other generations of consumers.
 

Latest news on consumer trends

 
Prose haircare
How hair care company Prose personalizes beauty
Co-founder Paul Michaux on using tech to customize customer connections.
 
Toy shopping amid coronavirus
COVID-19 takes its toll on toys
Movie delays create merchandising challenges for toy retailers.
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Consumers Anticipate New Ways to Celebrate Halloween, Despite COVID-19
Consumers Anticipate New Ways to Celebrate Halloween, Despite COVID-19
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Spirit Halloween
Through the retail lens: Spirit Halloween’s outlook
President and CEO Steven Silverstein talks about the unique challenges of celebrating this year.
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Men's cosmetics
The rise of men's cosmetics and brands making their mark
It’s the next step after interest grew in skincare and fashion.
Read more

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