Consumer Trends

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Consumer Trends

Latest news on consumer trends

 
back to school
2021 Brings Back-to-Class Shopping to Record Levels
Consumers plan to spend record amounts for both school and college supplies as students return to in-person classrooms.
 
In-store shopping
Consumers embrace physical retail as U.S. emerges from the pandemic
New research highlights how consumer expectations for physical shopping have changed.
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More than Half of Retail Professionals Say Pandemic Accelerated Tech Product Launches
National Retail Federation and Euromonitor International release a new report on retail technology
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Women-led tech start-ups
Using Retail Tech Innovation to Enhance the Customer Experience
In collaboration with NRF, Euromonitor International created this report to explore how digital shoppers have changed.
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In-store shopping
4 takeaways from the State of Retail and the Consumer
How brands can appeal to the post-pandemic consumer.
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Explore more trends

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NRF’s Consumer View
NRF’s Consumer View series looks at what shapes retail, including how and why consumers make purchasing decisions and how retailers can adapt to changing consumer tastes.
 
Generation Z
All of NRF's research on the emerging generation of consumers — those born in 1995 and later.
 
Millennials
Millennials — those born between 1981 and 1994 — shop differently than other generations of consumers.