Consumer Trends

Men and women leaning against wall talking and holding shopping bags

Consumer Trends

Latest news on consumer trends

 
Women shopping for holidays
NRF survey says more than 164 million consumers plan to shop over five-day Thanksgiving weekend
Black Friday remains the busiest day of the weekend, with 71 percent planning to shop that day.
 
Hundreds of people shop at a busy outdoor mall during the holiday season
This holiday, discounts will win shoppers
5 retail sales and promotions trends leading up to Thanksgiving weekend.
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holiday shopper carrying giftwrapped items
Consumers will spend 4.1 percent more than last year during winter holidays
Consumers will spend $1,007.24 during the 2018 holiday season.
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a woman contemplates getting a shirt in a store
What’s the deal with deal-hunting?
Nine in 10 consumers shop at bargain retailers.
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woman pushing a shopping cart through a store
NRF study says consumers shop at discount retailers regardless of age or income
89 percent of consumers shop at various discount retailers.
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Explore more trends

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NRF's Consumer View
NRF’s Consumer View is a quarterly look at what shapes retail, including how and why consumers make purchasing decisions and how retailers can adapt to changing consumer tastes.
 
Generation Z
All of NRF's research on the emerging generation of consumers — those born in 1995 and later.
 
Millennials
Millennials — those born between 1981 and 1994 — shop differently than other generations of consumers.
 

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