Consumer Trends

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Consumer Trends

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NRF’s Consumer View
NRF’s Consumer View series looks at what shapes retail, including how and why consumers make purchasing decisions and how retailers can adapt to changing consumer tastes.
 
Generation Z
All of NRF's research on the emerging generation of consumers — those born in 1995 and later.
 
Millennials
Millennials — those born between 1981 and 1994 — shop differently than other generations of consumers.
 

Latest news on consumer trends

 
Five Below holidays
NRF member spotlight: Five Below
Insights on how the retailer is reimagining this historical holiday shopping season.
 
holiday
Consumers Prioritize Spending on Family, Friends Ahead of Holiday Season
As the coronavirus pandemic extends into the winter holiday season, consumers are looking to purchase gifts that bring j
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Sustainable and healthy groceries
One good product
Public Goods CEO Morgan Hirsh on the DTC brand’s sustainability and retail partnerships.
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Diversity & Inclusion at companies
It’s time to talk about racial equity
LP experts hold a candid conversation about fighting for change.
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Food trucks
Food trucks find new opportunities
Many have moved to parks, residential areas, catered events and drive-in movie theaters.
Read more

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