Consumer Trends

Latest news on consumer trends

Halloween

Halloween Spending Soars as Celebrations Near Pre-Pandemic Levels

Consumer spending on Halloween-related items is expected to reach an all-time high

Monthly Economic Review

Labor Market Will Play Increasing Role in Economic Outlook but Rising Wages Could Lead to More Inflation

Strong consumer spending has been boosted by government stimulus but will rely on job creation as stimulus subsides.

Retail Gets Real Podcast

3 things to know about the back-to-school season

Retail Gets Real episode 234: In-person learning drives increase in spending.

Consumer Trends

PGA TOUR Superstore eyes growth in female golfers

Chief Merchandising Officer Jill Spiegel on meeting women where they are.

Connected Commerce

Ron Popeil’s legacy lives on

The TV pitchman made an immeasurable impact on retail.

What's next

2020 Holiday Season: One for the Record Books

Pandemic made this year's holiday forecast the most challenging

1-800-Flowers offers new ways to observe the holidays

NRF expects holiday sales will grow between 3.6 and 5.2 percent

Through the retail lens: Holiday 2020 and the shopper mindset

Want to get and edge over your competition? Sign up for NRF SmartBrief — a free daily newsletter filled with the day's top retail news and industry information.

Get SmartBrief

Explore more trends

Woman carrying shopping bags and smiling

NRF’s Consumer View

NRF’s Consumer View series looks at what shapes retail, including how and why consumers make purchasing decisions and how retailers can adapt to changing consumer tastes.

See trends

Generation Z

All of NRF's research on the emerging generation of consumers — those born in 1995 and later.

Millennials

Millennials — those born between 1981 and 1994 — shop differently than other generations of consumers.