Consumer Trends

Men and women leaning against wall talking and holding shopping bags

Consumer Trends

Explore more trends

Woman carrying shopping bags and smiling
NRF’s Consumer View
NRF’s Consumer View series looks at what shapes retail, including how and why consumers make purchasing decisions and how retailers can adapt to changing consumer tastes.
Generation Z
All of NRF's research on the emerging generation of consumers — those born in 1995 and later.
Millennials — those born between 1981 and 1994 — shop differently than other generations of consumers.

Latest news on consumer trends

Prose haircare
How hair care company Prose personalizes beauty
Co-founder Paul Michaux on using tech to customize customer connections.
Toy shopping amid coronavirus
COVID-19 takes its toll on toys
Movie delays create merchandising challenges for toy retailers.
Read more
default image
Consumers Anticipate New Ways to Celebrate Halloween, Despite COVID-19
Consumers Anticipate New Ways to Celebrate Halloween, Despite COVID-19
Read more
Spirit Halloween
Through the retail lens: Spirit Halloween’s outlook
President and CEO Steven Silverstein talks about the unique challenges of celebrating this year.
Read more
Men's cosmetics
The rise of men's cosmetics and brands making their mark
It’s the next step after interest grew in skincare and fashion.
Read more

Want to get and edge over your competition? Sign up for NRF SmartBrief — a free daily newsletter filled with the day's top retail news and industry information.

Get SmartBrief