Consumer Trends

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NRF’s Consumer View

NRF’s Consumer View series looks at what shapes retail, including how and why consumers make purchasing decisions and how retailers can adapt to changing consumer tastes.

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Generation Z

All of NRF's research on the emerging generation of consumers — those born in 1995 and later.

Millennials

Millennials — those born between 1981 and 1994 — shop differently than other generations of consumers.

Latest news on consumer trends

Connected Commerce

Through the retail lens: The impact on inventory

Deborah Weinswig on turnover rates and ways to alleviate losses.

Retailers promoting masks for safety and style

Consumer Trends

Face coverings: Retailers adapt for health and fashion

Retailers and designers have stepped up to the challenge in mask production.

Consumer Trends

How brands can use social to connect with Gen Z

Younger consumers’ social media usage has gone up as a result of the pandemic.

Electronics and home office retailers' success amid pandemic

Top 100 Retailers

Office equipment, kitchen appliances helped Best Buy in pandemic

A look at the top electronics and telecom retailers from NRF’s 2020 Top Retailers list.

Small Business

Nextdoor CEO Sarah Friar on connecting with neighbors

Retail Gets Real episode 177: Sarah Friar, CEO of Nextdoor, discusses how businesses can tap into local communities.

What's next

Retailers say credit insurance plan could increase liquidity during pandemic downturn

Nearly 148 million Americans plan to shop Super Saturday

November retail sales kick off holiday season with 2.1 percent growth over last year and more shopping to come

Half of holiday shoppers have already started

Holiday shoppers plan to spend 4 percent more this year

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