Consumer Trends

Men and women leaning against wall talking and holding shopping bags

Consumer Trends

Explore more trends

Woman carrying shopping bags and smiling
NRF’s Consumer View
NRF’s Consumer View series looks at what shapes retail, including how and why consumers make purchasing decisions and how retailers can adapt to changing consumer tastes.
Generation Z
All of NRF's research on the emerging generation of consumers — those born in 1995 and later.
Millennials — those born between 1981 and 1994 — shop differently than other generations of consumers.

Latest news on consumer trends

Sam's club team member uses concierge app
How Sam’s Club is accelerating innovation during the pandemic and beyond
Retail Gets Real episode 175: Eddie Garcia, SVP and chief product officer at Sam’s Club, on moving quickly to meet membe
José Andrés
TikTok brings short-form education to students
The mobile video platform is thinking long-term with virtual learning opportunities in partnership with businesses.
Read more
Woman shops on tablet holding a baby
Checking the consumer pulse during the pandemic
Retail Gets Real episode 174: IBM's Karl Haller on what to expect of consumers going forward.
Read more
default image
May retail sales improve dramatically over April but still below last year
Retail sales rose dramatically in May as retailers began to reopen but remained well below last year's levels.
Read more
Woman shops for food delivery on her tablet
How COVID-19 is impacting boomers’ shopping behavior
From shopping online to curbside pickup, the pandemic has shifted boomers' priorities.
Read more

Want to get and edge over your competition? Sign up for NRF SmartBrief — a free daily newsletter filled with the day's top retail news and industry information.

Get SmartBrief