Consumer Trends

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Consumer Trends

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NRF’s Consumer View
NRF’s Consumer View series looks at what shapes retail, including how and why consumers make purchasing decisions and how retailers can adapt to changing consumer tastes.
 
Generation Z
All of NRF's research on the emerging generation of consumers — those born in 1995 and later.
 
Millennials
Millennials — those born between 1981 and 1994 — shop differently than other generations of consumers.
 

Latest news on consumer trends

 
Mother and child look at coat in a store
Checking in with Gen Z
3 new things we’ve learned about their buying power and influence in family shopping.
 
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Halloween shopping trends: Then and now
A decade of change around costumes, pets and Instagram.
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Consumer View Fall 2019
Keeping up with Gen Z: Young consumers hold significant buying power and the retail industry has a laser focus on them.
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Gen Z: The next generation of retail influencers and spenders
Generation Z increasingly influences household spending according to a new NRF report.
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Social media influencing near-record Halloween spending
U.S. consumers turn to social media for Halloween inspiration, leading to near-record spending
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