Consumer Trends

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Consumer Trends

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NRF’s Consumer View
NRF’s Consumer View series looks at what shapes retail, including how and why consumers make purchasing decisions and how retailers can adapt to changing consumer tastes.
Generation Z
All of NRF's research on the emerging generation of consumers — those born in 1995 and later.
Millennials — those born between 1981 and 1994 — shop differently than other generations of consumers.

Latest news on consumer trends

Missoni Baia condo interior
Designer fashion brands are moving into real estate
Diesel is the latest fashion designer to move into the Miami condo market.
Rendering of new IKEA location in Vienna, Austria
IKEA plans new Vienna location without parking
The store is aimed at pedestrians, cyclists and people who use public transportation.
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January retail sales grew 2.7 percent over last year
January retail sales increased 0.2 percent over December and 2.7 percent year-over-year, according to NRF.
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A woman looks at her phone on a city street
3 ways convenience impacts shopping behavior
Retailers have been setting new standards for finding and receiving items.
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concept rendering of Harry Potter flagship store
Harry Potter flagship store set to open this summer in NYC
The 20,000-square-foot retail space will feature interactive experiences.
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