Consumer Trends

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Consumer Trends

Latest news on consumer trends

 
In-store shopping
4 takeaways from the State of Retail and the Consumer
How brands can appeal to the post-pandemic consumer.
 
A father and his daughter enjoy a sports game together
3 things to know about Father's Day 2021
With record-setting plans, consumers are eager to celebrate.
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Retail Sales to Now Exceed $4.44 Trillion in 2021, as NRF Revises Annual Forecast
Retail Sales to Now Exceed $4.44 Trillion in 2021, as NRF Revises Annual Forecast
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Shopping bags
Divided We Stand: Decoding the Citizen Shopper
The past year of social, economic and personal upheaval has amplified the voice of the consumer.
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Shopping bags
Digital expectations in a physical world
Retail Gets Real episode 223: Jason ‘Retailgeek’ Goldberg on consumer behavior and the role of the store.
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NRF’s Consumer View
NRF’s Consumer View series looks at what shapes retail, including how and why consumers make purchasing decisions and how retailers can adapt to changing consumer tastes.
 
Generation Z
All of NRF's research on the emerging generation of consumers — those born in 1995 and later.
 
Millennials
Millennials — those born between 1981 and 1994 — shop differently than other generations of consumers.