Consumer Trends

Latest news on consumer trends

State of Retail and the Consumer

4 takeaways from the State of Retail and the Consumer

How brands can appeal to the post-pandemic consumer.

A father and his daughter enjoy a sports game together

Father’s Day

3 things to know about Father's Day 2021

With record-setting plans, consumers are eager to celebrate.

Retail Sales to Now Exceed $4.44 Trillion in 2021, as NRF Revises Annual Forecast

State of Retail and the Consumer

Divided We Stand: Decoding the Citizen Shopper

The past year of social, economic and personal upheaval has amplified the voice of the consumer.

Retail Gets Real Podcast

Digital expectations in a physical world

Retail Gets Real episode 223: Jason ‘Retailgeek’ Goldberg on consumer behavior and the role of the store.

What's next

2020 Holiday Season: One for the Record Books

Pandemic made this year's holiday forecast the most challenging

1-800-Flowers offers new ways to observe the holidays

NRF expects holiday sales will grow between 3.6 and 5.2 percent

Through the retail lens: Holiday 2020 and the shopper mindset

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NRF’s Consumer View

NRF’s Consumer View series looks at what shapes retail, including how and why consumers make purchasing decisions and how retailers can adapt to changing consumer tastes.

See trends

Generation Z

All of NRF's research on the emerging generation of consumers — those born in 1995 and later.

Millennials

Millennials — those born between 1981 and 1994 — shop differently than other generations of consumers.