Consumer Trends

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Consumer Trends

Latest news on consumer trends

 
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Slower tax refunds and weather affect April retail sales but fundamentals 'remain positive'
Retail sales were down 0.2 percent in April from March but up 5.2 percent year-over-year.
 
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3 ways Mother’s Day gift shopping has evolved
Flowers are never out of style, but consumers are celebrating mom in more unique ways.
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Mother’s Day expected to deliver highest consumer spending to date
Mother’s Day spending hits record high at $25 billion in 2019, up from $23.1 billion in 2018.
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March retail sales gains are ‘very encouraging’
March retail sales as defined by NRF were up one percent month-over-month and 0.8 percent year over year.
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February retail sales increased 2.7 percent over 2018
Retail sales were down 0.7 percent in February from January but up 2.7 percent year-over-year.
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Explore more trends

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NRF's Consumer View
NRF’s Consumer View is a quarterly look at what shapes retail, including how and why consumers make purchasing decisions and how retailers can adapt to changing consumer tastes.
 
Generation Z
All of NRF's research on the emerging generation of consumers — those born in 1995 and later.
 
Millennials
Millennials — those born between 1981 and 1994 — shop differently than other generations of consumers.
 

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