Consumer Trends

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Consumer Trends

Latest news on consumer trends

 
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Record spending expected for school and college supplies
Record spending on school and college supplies expected this year
 
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Technology is dramatically improving consumers’ shopping experience
New tech in retail is dramatically improving the consumer shopping experience
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NRF 2019 Expo Hall robot
Consumer View Summer 2019
How today’s shoppers feel about emerging innovations like social shopping, voice assistants and augmented reality.
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May’s retail sales show consumer resilience and confidence in the economy
Retail Sales in May show strong consumer resilience and confidence in economy
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Father’s Day spending expected to reach all-time high of $16 billion
Father's Day spending expected to hit all-time high at $16 billion
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Explore more trends

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NRF's Consumer View
NRF’s Consumer View is a quarterly look at what shapes retail, including how and why consumers make purchasing decisions and how retailers can adapt to changing consumer tastes.
 
Generation Z
All of NRF's research on the emerging generation of consumers — those born in 1995 and later.
 
Millennials
Millennials — those born between 1981 and 1994 — shop differently than other generations of consumers.
 

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