Consumer Trends

Men and women leaning against wall talking and holding shopping bags

Consumer Trends

Latest news on consumer trends

 
Hasbro Star Wars
Hasbro feels the force of Disney+ Star Wars collection
Hot releases like Baby Yoda have driven revenue growth.
 
Phluid Project
How The Phluid Project’s gender-free message goes beyond retail
Retail Gets Real episode 217: Creating an inclusive retail experience with The Phluid Project.
Read more
 
default image
Mother’s Day Spending to Total $28.1 Billion
Mother’s Day Spending to Total $28.1 Billion
Read more
 
MeUndies subscription boxes
The business of selling basics
MeUndies founder and CEO Jonathan Shokrian on the subscription-based brand.
Read more
 
virtual reality
How brands are responding to consumer sentiment
Accelerated strategies include focusing on VR, fulfillment and wellness.
Read more

Want to get and edge over your competition? Sign up for NRF SmartBrief — a free daily newsletter filled with the day's top retail news and industry information.

Get SmartBrief

Explore more trends

Woman carrying shopping bags and smiling
 
NRF’s Consumer View
NRF’s Consumer View series looks at what shapes retail, including how and why consumers make purchasing decisions and how retailers can adapt to changing consumer tastes.
 
Generation Z
All of NRF's research on the emerging generation of consumers — those born in 1995 and later.
 
Millennials
Millennials — those born between 1981 and 1994 — shop differently than other generations of consumers.