Consumer Trends

Men and women leaning against wall talking and holding shopping bags

Consumer Trends

Explore more trends

Woman carrying shopping bags and smiling
 
NRF’s Consumer View
NRF’s Consumer View series looks at what shapes retail, including how and why consumers make purchasing decisions and how retailers can adapt to changing consumer tastes.
 
Generation Z
All of NRF's research on the emerging generation of consumers — those born in 1995 and later.
 
Millennials
Millennials — those born between 1981 and 1994 — shop differently than other generations of consumers.
 

Latest news on consumer trends

 
a town is shown during the holiday season with decorations and people shopping
Holiday shoppers plan to spend 4 percent more this year
Consumers plan to spend 4 percent more this year on holiday shopping
 
Mother and child look at coat in a store
Checking in with Gen Z
3 new things we’ve learned about their buying power and influence in family shopping.
Read more
 
dog in superhero costume
Halloween shopping trends: Then and now
A decade of change around costumes, pets and Instagram.
Read more
 
Mother and child shopping for groceries choosing fruit
Consumer View Fall 2019
Keeping up with Gen Z: Young consumers hold significant buying power and the retail industry has a laser focus on them.
Read more
 
default image
Gen Z: The next generation of retail influencers and spenders
Generation Z increasingly influences household spending according to a new NRF report.
Read more

Want to get and edge over your competition? Sign up for NRF SmartBrief — a free daily newsletter filled with the day's top retail news and industry information.

Get SmartBrief