Consumer Trends

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Consumer Trends

Latest news on consumer trends

 
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July retail sales show strong gains but stock market and tariffs could lead to caution in consumer spending
Retail sales were up 0.9 percent in July from June and up 5.6 percent year-over-year.
 
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What consumers really think about retail technology
Consumers’ expectations surrounding technology and what they hope to see in the future.
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Record spending expected for school and college supplies
Record spending on school and college supplies expected this year
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Technology is dramatically improving consumers’ shopping experience
New tech in retail is dramatically improving the consumer shopping experience
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Consumer View Summer 2019
How today’s shoppers feel about emerging innovations like social shopping, voice assistants and augmented reality.
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Explore more trends

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NRF's Consumer View
NRF’s Consumer View is a quarterly look at what shapes retail, including how and why consumers make purchasing decisions and how retailers can adapt to changing consumer tastes.
 
Generation Z
All of NRF's research on the emerging generation of consumers — those born in 1995 and later.
 
Millennials
Millennials — those born between 1981 and 1994 — shop differently than other generations of consumers.
 

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