Men and women leaning against wall talking and holding shopping bags
Insights

Consumer Trends

Explore more trends

Woman carrying shopping bags and smiling
 
NRF’s Consumer View
NRF’s Consumer View series looks at what shapes retail, including how and why consumers make purchasing decisions and how retailers can adapt to changing consumer tastes.
 
See trends
Generation Z
All of NRF's research on the emerging generation of consumers — those born in 1995 and later.
 
Read more
Millennials
Millennials — those born between 1981 and 1994 — shop differently than other generations of consumers.
 
Read more

Latest news on consumer trends

 
default image
Consumer View
Consumer View Winter 2020
How convenience shapes today’s shopping and the future role of convenience for the retail industry.
Read more
 
BMW/Olo navigation system ordering
Consumer Trends
Car, meet drive-through
BMW is pushing fast-food innovation further.
Read more
 
A woman shops in grocery store
Consumer Trends
Meet the 2020 consumers driving change
How values and personal beliefs are driving consumers' shopping habits and choices.
Read more
 
Shoppers with bags and smiles
Consumer Trends
Use it or lose it
January 18 has been declared National Use Your Gift Card Day.
Read more
 
Women in grocery store
Connected Commerce
The state of retail heading into 2020
Retail Gets Real episode 150: Where we've been and where we're going.
Read more

What's next

Nearly 148 million Americans plan to shop Super Saturday
November retail sales kick off holiday season with 2.1 percent growth over last year and more shopping to come
Woman holding a gift box in the winter during holiday season
Half of holiday shoppers have already started
a town is shown during the holiday season with decorations and people shopping
Holiday shoppers plan to spend 4 percent more this year
holiday shopper carrying giftwrapped items
NRF forecasts holiday sales will grow between 3.8 and 4.2 percent

Want to get and edge over your competition? Sign up for NRF SmartBrief — a free daily newsletter filled with the day's top retail news and industry information.

Get SmartBrief