Consumer Trends | National Retail Federation

Latest news on consumer trends

Winter Holidays

NRF survey says more than 164 million consumers plan to shop over five-day Thanksgiving weekend

Black Friday remains the busiest day of the weekend, with 71 percent planning to shop that day.

Hundreds of people shop at a busy outdoor mall during the holiday season

Winter Holidays

This holiday, discounts will win shoppers

5 retail sales and promotions trends leading up to Thanksgiving weekend.

holiday shopper carrying giftwrapped items

Winter Holidays

Consumers will spend 4.1 percent more than last year during winter holidays

Consumers will spend $1,007.24 during the 2018 holiday season.

a woman contemplates getting a shirt in a store

Consumer Trends

What’s the deal with deal-hunting?

Nine in 10 consumers shop at bargain retailers.

woman pushing a shopping cart through a store

Consumer Trends

NRF study says consumers shop at discount retailers regardless of age or income

89 percent of consumers shop at various discount retailers.

What's next

This holiday, discounts will win shoppers

Consumers will spend 4.1 percent more than last year during winter holidays

NRF forecasts holiday sales will increase between 4.3 and 4.8 percent

Holiday shopping habits of Gen Y vs. Gen Z

Retailers say Senate passage of tax reform could give shoppers 'free Christmas'

Explore more trends

Woman carrying shopping bags and smiling

NRF's Consumer View

NRF’s Consumer View is a quarterly look at what shapes retail, including how and why consumers make purchasing decisions and how retailers can adapt to changing consumer tastes.

Generation Z

All of NRF's research on the emerging generation of consumers — those born in 1995 and later.

Millennials

Millennials — those born between 1981 and 1994 — shop differently than other generations of consumers.

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