Consumer Trends

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Consumer Trends

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NRF’s Consumer View
NRF’s Consumer View series looks at what shapes retail, including how and why consumers make purchasing decisions and how retailers can adapt to changing consumer tastes.
 
Generation Z
All of NRF's research on the emerging generation of consumers — those born in 1995 and later.
 
Millennials
Millennials — those born between 1981 and 1994 — shop differently than other generations of consumers.
 

Latest news on consumer trends

 
Inventory tracking during pandemic
Through the retail lens: The impact on inventory
Deborah Weinswig on turnover rates and ways to alleviate losses.
 
Retailers promoting masks for safety and style
Face coverings: Retailers adapt for health and fashion
Retailers and designers have stepped up to the challenge in mask production.
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Gen Z shopping on social media
How brands can use social to connect with Gen Z
Younger consumers’ social media usage has gone up as a result of the pandemic.
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Electronics and home office retailers' success amid pandemic
Office equipment, kitchen appliances helped Best Buy in pandemic
A look at the top electronics and telecom retailers from NRF’s 2020 Top Retailers list.
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Coffee food truck with staff
Nextdoor CEO Sarah Friar on connecting with neighbors
Retail Gets Real episode 177: Sarah Friar, CEO of Nextdoor, discusses how businesses can tap into local communities.
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