Consumer Trends

Latest news on consumer trends

Woman holding a wrapped gift for the holidays

Winter Holidays

Holiday Spending Reflects Consumer Demand

Consumers plan to spend $997.73 on gifts, holiday items and other non-gift purchases this year.

Consumer Trends

5 key takeaways on the evolving customer journey

Insights on consumer sentiment from the WWD report.

Member-Submitted Research

2022 and Beyond: The Evolving Customer Journey

The NRF participated in a Women’s Wear Daily’s special executive report, sponsored by American Express.

Halloween

Halloween Spending Soars as Celebrations Near Pre-Pandemic Levels

Consumer spending on Halloween-related items is expected to reach an all-time high.

Monthly Economic Review

Labor Market Will Play Increasing Role in Economic Outlook

Strong consumer spending has been boosted by government stimulus but will rely on job creation as stimulus subsides.

What's next

Thanksgiving Weekend to See More Holiday Shoppers

Answers to this holiday season’s most-asked questions

Retail Imports Near Record Pace

Holiday Shoppers 'Spending Because They Can'

NRF Predicts Highest Holiday Retail Sales

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NRF’s Consumer View

NRF’s Consumer View series looks at what shapes retail, including how and why consumers make purchasing decisions and how retailers can adapt to changing consumer tastes.

See trends

Generation Z

All of NRF's research on the emerging generation of consumers — those born in 1995 and later.

Millennials

Millennials — those born between 1981 and 1994 — shop differently than other generations of consumers.