Consumer Trends

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Consumer Trends

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NRF’s Consumer View
NRF’s Consumer View series looks at what shapes retail, including how and why consumers make purchasing decisions and how retailers can adapt to changing consumer tastes.
 
Generation Z
All of NRF's research on the emerging generation of consumers — those born in 1995 and later.
 
Millennials
Millennials — those born between 1981 and 1994 — shop differently than other generations of consumers.
 

Latest news on consumer trends

 
Sam's club team member uses concierge app
How Sam’s Club is accelerating innovation during the pandemic and beyond
Retail Gets Real episode 175: Eddie Garcia, SVP and chief product officer at Sam’s Club, on moving quickly to meet membe
 
José Andrés
TikTok brings short-form education to students
The mobile video platform is thinking long-term with virtual learning opportunities in partnership with businesses.
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Woman shops on tablet holding a baby
Checking the consumer pulse during the pandemic
Retail Gets Real episode 174: IBM's Karl Haller on what to expect of consumers going forward.
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May retail sales improve dramatically over April but still below last year
Retail sales rose dramatically in May as retailers began to reopen but remained well below last year's levels.
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Woman shops for food delivery on her tablet
How COVID-19 is impacting boomers’ shopping behavior
From shopping online to curbside pickup, the pandemic has shifted boomers' priorities.
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