Consumer Trends

Latest news on consumer trends

Back to School

Record spending expected for school and college supplies

Record spending on school and college supplies expected this year

Consumer View

Technology is dramatically improving consumers’ shopping experience

New tech in retail is dramatically improving the consumer shopping experience

Consumer View

Consumer View Summer 2019

How today’s shoppers feel about emerging innovations like social shopping, voice assistants and augmented reality.

Retail Sales

May’s retail sales show consumer resilience and confidence in the economy

Retail Sales in May show strong consumer resilience and confidence in economy

A father and daughter hang out on the beach together

Father’s Day

Father’s Day spending expected to reach all-time high of $16 billion

Father's Day spending expected to hit all-time high at $16 billion

What's next

The luck of the Irish

3 ways consumers are continuing to shop after the holidays

Procrastinators rush to meet holiday deadline

Last-minute holiday shopping

‘Tis the giving season

Explore more trends

Woman carrying shopping bags and smiling

NRF's Consumer View

NRF’s Consumer View is a quarterly look at what shapes retail, including how and why consumers make purchasing decisions and how retailers can adapt to changing consumer tastes.

Generation Z

All of NRF's research on the emerging generation of consumers — those born in 1995 and later.

Millennials

Millennials — those born between 1981 and 1994 — shop differently than other generations of consumers.

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