Consumer Trends

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Consumer Trends

Explore more trends

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NRF’s Consumer View
NRF’s Consumer View series looks at what shapes retail, including how and why consumers make purchasing decisions and how retailers can adapt to changing consumer tastes.
 
Generation Z
All of NRF's research on the emerging generation of consumers — those born in 1995 and later.
 
Millennials
Millennials — those born between 1981 and 1994 — shop differently than other generations of consumers.
 

Latest news on consumer trends

 
Sonic drive-in
Leaders from Chewy and Sonic Drive-In on rising to meet the challenges of the past year
CEOs Sumit Singh and Claudia San Pedro on meeting customers’ desire for comfort.
 
Walmart
The pandemic’s impact on the Walmart shopper
Chief Customer Officer Janey Whiteside discusses the pandemic’s effects on consumer behavior.
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Family with masks
How uncertainty from the pandemic impacts consumer behavior
WGSN’s Andrea Bell on consumer sentiment and how it’s driving behavior.
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Retail during pandemic
Retail resiliency in 2020 and beyond
The retail industry proved its resiliency in 2020 and kept America moving forward.
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Man working on laptop
Tips for navigating January’s virtual event, NRF 2021: Retail's Big Show - Chapter One
Tips for navigating NRF 2021 – Chapter One.
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