Consumer Trends

Latest news on consumer trends

Slower tax refunds and weather affect April retail sales but fundamentals 'remain positive'

Retail sales were down 0.2 percent in April from March but up 5.2 percent year-over-year.

Mother’s Day

3 ways Mother’s Day gift shopping has evolved

Flowers are never out of style, but consumers are celebrating mom in more unique ways.

Mother’s Day

Mother’s Day expected to deliver highest consumer spending to date

Mother’s Day spending hits record high at $25 billion in 2019, up from $23.1 billion in 2018.

Retail Sales

March retail sales gains are ‘very encouraging’

March retail sales as defined by NRF were up one percent month-over-month and 0.8 percent year over year.

Retail Sales

February retail sales increased 2.7 percent over 2018

Retail sales were down 0.7 percent in February from January but up 2.7 percent year-over-year.

What's next

The luck of the Irish

3 ways consumers are continuing to shop after the holidays

Procrastinators rush to meet holiday deadline

Last-minute holiday shopping

‘Tis the giving season

Explore more trends

Woman carrying shopping bags and smiling

NRF's Consumer View

NRF’s Consumer View is a quarterly look at what shapes retail, including how and why consumers make purchasing decisions and how retailers can adapt to changing consumer tastes.

Generation Z

All of NRF's research on the emerging generation of consumers — those born in 1995 and later.

Millennials

Millennials — those born between 1981 and 1994 — shop differently than other generations of consumers.

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