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Record spending expected for school and college supplies
Record spending on school and college supplies expected this year
Two gen z women hanging out at an arcade on their phones
Generation Z is shaping the back-to-class shopping season
Episode 73: Returning to class looks different for young consumers than generations past.
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A stack of books and an apple
Back-to-Class shopping continues as school begins
Consumers had completed just over half their shopping as students head back to class this month.
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