Easter Data Center

NRF has surveyed consumers about how they plan to celebrate Easter annually for over a decade. 

Take a deeper dive into the data from the last 10 years, and use the interactive charts to explore a demographic breakdown of total and average spending, types of gifts planned and ways they plan to celebrate.

About the survey: The 2019 survey of 7,388 U.S. adults 18 and older was conducted March 1-8 and has a margin of error of plus or minus 1.2 percentage points.

More consumer trends

3 ways younger consumers are embracing Easter
 
a family is shown with friends painting easter eggs
Three ways consumers under 35 have evolved their Easter celebrations.
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Easter
 
Blue eggs in bird's nest in tree
NRF's annual Easter survey collects consumer data about the spring holiday.
Learn more
Retail Holiday and Seasonal Trends
 
Three women laughing and walking with shopping bags
Consumer spending data for retail holidays throughout the year.
Explore data

Data junkie? See more holiday data:

Valentine’s Day Data Center
 
Historical data on how consumers celebrate their sweethearts
See data
St. Patrick’s Day Data Center
 
Dive into historical data on how consumers spend and celebrate March 17.
See data
Tax Returns Data Center
 
Historical data on how consumers react to tax season.
See data