Halloween

NRF has been conducting its annual Halloween survey since 2003 to see how Americans will celebrate the fright and delight of this beloved autumn holiday.

kids and their mom sit at a table outside and play with pumpkin carvings
 
Halloween spending to reach $9 Billion

Total spending for Halloween is expected to reach $9 billion this year. Celebrants are planning to spend an average of $86.79, up from last year’s $86.13, with more than 175 million Americans planning to partake in Halloween festivities.

 
 
Infographic: 2018 Halloween behavior

What’s Halloween without costumes? NRF analyzed the data by gender to understand the differing behaviors between men and women surrounding the Halloween shopping season.

 
a child holds up a jack-o-lanter in front of his face for halloween
 

More consumer trends

NRF study says more online shoppers want free shipping
 
NRF study says more online shoppers want free shipping
Read more
Consumer View Winter 2019
 
How retailers’ strategies around technology, fulfillment and store experience played out over the past year.
Read more
The state of retail heading into 2019
 
Episode 96 of Retail Gets Real: NRF President and CEO Matthew Shay reflects on the year.
Read more
November retail sales increase 5 percent over 2017, putting holiday spending on track to meet NRF forecast
 
November retail sales were up 0.7 percent from October and 5 percent year over year, on track with NRF's forecast.
Read more
NRF survey says more than 164 million consumers plan to shop over five-day Thanksgiving weekend
 
Black Friday remains the busiest day of the weekend, with 71 percent planning to shop that day.
Read more
5 things to know about discounts this holiday season
 
5 retail sales and promotions trends leading up to Thanksgiving weekend.
Read more