NRF has been conducting its annual Halloween survey since 2003 to see how Americans will celebrate the fright and delight of this beloved autumn holiday.
Total spending for Halloween is expected to reach $9 billion this year. Celebrants are planning to spend an average of $86.79, up from last year’s $86.13, with more than 175 million Americans planning to partake in Halloween festivities.
What’s Halloween without costumes? NRF analyzed the data by gender to understand the differing behaviors between men and women surrounding the Halloween shopping season.
- Press release: Halloween spending to reach record $9.1 billion
- Infographic: The 2017 Halloween shopper
- Article: 3 trends shaping Halloween shopping in 2017
- Press release: Halloween spending to reach $8.4 billion, highest in survey history
- Top costumes: superheroes dethrone princesses
- Article: The evolution of Halloween: 3 trends to watch
- Slideshow: Top 2016 Halloween trends
- Press Release: 157 million Americans will celebrate Halloween
- Top costumes: Minions, “Star Wars” characters costumes abound for adults, children and pets
- Slideshow: Top 2015 Halloween Trends
- Press Release: Record number of Americans to buy Halloween costumes
- Top costumes: Disney’s Frozen characters, Teenage Mutant Ninja Turtles top children’s costume list
- Slideshow: Top 10 trends in Halloween spending 2014
Results of the Halloween spending survey are released each year in late September.