Halloween

NRF has been conducting its annual Halloween survey since 2003 to see how Americans will celebrate the fright and delight of this beloved autumn holiday.

kids and their mom sit at a table outside and play with pumpkin carvings
 
Halloween spending to reach $9 Billion

Total spending for Halloween is expected to reach $9 billion this year. Celebrants are planning to spend an average of $86.79, up from last year’s $86.13, with more than 175 million Americans planning to partake in Halloween festivities.

 
 
Infographic: 2018 Halloween behavior

What’s Halloween without costumes? NRF analyzed the data by gender to understand the differing behaviors between men and women surrounding the Halloween shopping season.

 
a child holds up a jack-o-lanter in front of his face for halloween
 

More consumer trends

Slower tax refunds and weather affect April retail sales but fundamentals 'remain positive'
 
Retail sales were down 0.2 percent in April from March but up 5.2 percent year-over-year.
Read more
3 ways Mother’s Day gift shopping has evolved
 
Flowers are never out of style, but consumers are celebrating mom in more unique ways.
Read more
Mother’s Day expected to deliver highest consumer spending to date
 
Mother’s Day spending hits record high at $25 billion in 2019, up from $23.1 billion in 2018.
Read more
March retail sales gains are ‘very encouraging’
 
March retail sales as defined by NRF were up one percent month-over-month and 0.8 percent year over year.
Read more
What’s driving retailers’ investments in 2019
 
Forrester’s Sucharita Kodali shares how retailers’ omnichannel strategies are evolving.
Read more
4 steps to predicting retail trends
 
Tips from WGSN’s Andrea Bell.
Read more