Tax Returns

This year’s annual tax return survey conducted by NRF and Prosper Insights & Analytics found that nearly two-thirds (65%) of consumers expect a refund.

About the survey: The 2020 survey of 7,671 U.S. adults 18 and older was conducted February 3-10 and has a margin of error of plus or minus 1.1 percentage points.

About the survey: The 2020 survey of 7,671 U.S. adults 18 and older was conducted February 3-10 and has a margin of error of plus or minus 1.1 percentage points.

NRF has been conducting its annual Tax Returns Survey since 2007 to gauge consumer spending and saving behavior related to U.S. income tax returns. 

Want to know more?
Take a deeper dive into the data and use the interactive charts to explore demographic and historical breakdowns in the Data Center.
 
computer screen showing 1040 tax form
 

More on consumer trends

Through the retail lens: Face coverings
 
Mara Devitt on the importance of mask mandates in retail.
Read more
Face coverings: Retailers adapt for health and fashion
 
Retailers and designers have stepped up to the challenge in mask production.
Read more
How brands can use social to connect with Gen Z
 
Younger consumers’ social media usage has gone up as a result of the pandemic.
Read more
Black-owned barbershops and salons feel the impact of COVID-19 and Black Lives Matter movement
 
Marketer Wil Shelton on the importance of community and ‘social lifting'.
Read more
Office equipment, kitchen appliances helped Best Buy in pandemic
 
A look at the top electronics and telecom retailers from NRF’s 2020 Top Retailers list.
Read more
‘Ghost kitchens’ gain traction amid pandemic takeout and delivery surge
 
The framework expedites process and removes dine-in expenses.
Read more