Winter Holidays Data Center

NRF’s holiday surveys gauge consumer sentiment and shopping trends during the winter holiday season, including Thanksgiving, Black Friday, Small Business Saturday, Cyber Monday, Super Saturday and Christmas.

Learn more about holiday trends over the years below and check back often to stay up-to-date on retail’s busiest season.

Winter Holidays
All of NRF’s holiday resources in one place, from the latest news to historical data deep dives.
2019 holiday forecast
NRF forecasts holiday retail sales to grow between 3.8 and 4.2 percent, citing uncertainty over trade.