Independence Day

Two little girls cheer with american flags in their hands dressed for the 4th of july

Independence Day

Americans are ready for barbecue and travel this Fourth of July

Eighty-six percent of Americans plan to celebrate Independence Day this year, spending a total $6.7 billion on food items, according to NRF’s annual survey conducted by Prosper Insights & Analytics. Cookouts, barbecues and picnics continue to be the most popular activity (61%), followed by fireworks and community celebrations (40%).

See more data in the infographic below and click through to our Independence Day data center to get a historical perspective.

Independence Day Data Center

Learn more about celebration and purchasing trends over time and how various demographics plan to embrace the holiday.

 
A son sits on his mom's lap for the Independence day celebration
 

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