Independence Day

Two little girls cheer with american flags in their hands dressed for the 4th of july

Independence Day

Americans are ready for barbecue and travel this Fourth of July

Eighty-six percent of Americans plan to celebrate Independence Day this year, spending a total $6.7 billion on food items, according to NRF’s annual survey conducted by Prosper Insights & Analytics. Cookouts, barbecues and picnics continue to be the most popular activity (61%), followed by fireworks and community celebrations (40%).

See more data in the infographic below and click through to our Independence Day data center to get a historical perspective.

Independence Day Data Center

Learn more about celebration and purchasing trends over time and how various demographics plan to embrace the holiday.

 
A son sits on his mom's lap for the Independence day celebration
 

More on consumer trends

Record spending expected for school and college supplies
 
Record spending on school and college supplies expected this year
Read more
Technology is dramatically improving consumers’ shopping experience
 
New tech in retail is dramatically improving the consumer shopping experience
Read more
Consumer View Summer 2019
 
How today’s shoppers feel about emerging innovations like social shopping, voice assistants and augmented reality.
Read more
May’s retail sales show consumer resilience and confidence in the economy
 
Retail Sales in May show strong consumer resilience and confidence in economy
Read more
Father’s Day spending expected to reach all-time high of $16 billion
 
Father's Day spending expected to hit all-time high at $16 billion
Read more
Slower tax refunds and weather affect April retail sales but fundamentals 'remain positive'
 
Retail sales were down 0.2 percent in April from March but up 5.2 percent year-over-year.
Read more