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What is the Think Tank? The Think Tank is a group of digital retail thought leaders who collaborate to identify and develop points of view on trends, business models, technologies and strategies that will shape the future of online retail and the role of digital in retail. View and download Think Tank articles in the Retail Library.

The group is selected by a subset of the Board of Directors and produces content and materials available to members.

If you would like the Think Tank to tackle any digital commerce challenges that you are having, please contact us at

Think Tank Members

  • Kevin Ertell - SVP, Digital, Sur La Table Inc.
  • MJ Murphy - VP E-commerce & Experience, HSN Inc.
  • Elaine Rubin - President, Digital Prophets Network LLC
  • Sameer Samat - VP, Product Management, Google Inc.
  • Rob Schmults - VP, E-commerce, The Talbots Inc.
  • Matthew Siegel - VP/GM, Global Digital Commerce, Nike
What is the Think Tank?