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Cue the Broccoli Cam

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Don’t worry. Big Brother is not secretly watching your vegetable intake ... yet. The “broccoli cam” is among the handful of high-tech tools being deployed at new Tesco stores in the U.K.

Though CIO Mike McNamara boasts that the grocery powerhouse has “the best food supply chain system in the world -- bar none,” he’s quick to point out that Tesco is always looking for ways to improve. The broccoli cam consists of a series of cameras housed in the ceiling and focused on the store’s produce area. The cameras are linked to a system that monitors the inventory levels of broccoli, spinach, Brussels sprouts and the like.

“If a tray is empty, [the software] sends a notification to one of our colleagues on the floor to go and fill up the broccoli,” says McNamara. Fresh produce, frequently replenished. It’s simple … yet brilliant.

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