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Demure Dress

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Plunging necklines, hemlines that inch up to there and skimpy tops that bare a gal’s midriff may be the latest look on the catwalk, but for fashion-forward women who prefer looks that leave more to the imagination, finding just the right wardrobe essentials can be an ordeal.

Mode-sty.com is coming to the rescue. The new e-commerce site, currently in beta, promises to provide alternatives to the peek-a-boo pieces served up by some top fashion houses. Billed as “the premier destination for fashion-forward conservative women,” Mode-sty was launched by corporate attorney Zahra Aljabri. Company executives believe that too many contemporary trends leave women with “an unsatisfying choice. Either opt for inexpensive, trendy clothing that is too revealing for your tastes, or spend significant time and money searching for more modest designs.”

Mode-sty offers instantly recognizable branded apparel in a range of coverage levels, with varying hemline, neckline, sleeve length and tightness combinations. Hoping to keep prices at $200 or less, Mode-sty has been offering its collection through pop-up sales featuring clothing from designers like Rachel Roy, BCBG, Jones New York and Calvin Klein.

Plans call for the company to have a full retail site with personalized stylist services up and running by early 2013.

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