For optimal user experience, please upgrade your browser.

Five Secrets to Success

Floating Widget

Floating Item Container

Floating Rate Widget

0
RATING

RATE THIS ARTICLE

BE THE FIRST TO RATE THIS ARTICLE

Please Select
Your Rating

A reporter for The Wall Street Journal recently “talked shop” with former Bergdorf Goodman CEO Ira Neimark. The 90-year-old Neimark, who rose from high school dropout to chief executive at Bergdorf, recently penned a book entitled The Rise of Fashion and Lessons Learned at Bergdorf Goodman. Woven among the short stories recounting store experiences and his impressions of some well-known designers are Neimark’s five secrets to success in life and retail -- advice that has as much credibility today as it had decades ago. 1. “One of the defining moments of a career is what type of first impression you make on the executives who are instrumental in guiding and deciding your future in the business world.” 2. “Customers are always looking for something new to make their lives a bit more exciting, no matter what age or gender, in good times or bad.” 3. “Whenever the opportunity presents itself to meet not only royalty but also other high-profile celebrities and business executives, it is important to wear the proper clothes and make an appropriate greeting in order to make a lasting favorable impression.” 4. “Always take the opportunity to visit every business that relates to your own.” 5. “There is no question, in any business, that it is imperative to know as much as possible about your present and potential customer.”

comments

0