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Over the past few years, you might have noticed that we’ve talked a lot about jobs here on Retail’s BIG Blog. There are many reasons for that, but specifically in 2011, when the National Retail Federation launched its advocacy platform, Retail Means Jobs, the organization wanted to make sure U.S. lawmakers and opinion leaders knew about retail’s role in creating jobs, driving innovation and providing consumer value. And we’ve found quite a bit of success doing just that (you can read about the details here in our Annual Report or on RetailMeansJobs.com).

We’ve begun to change attitudes about the retail industry here in D.C., but now we’ve set our sights on a new goal.  This year NRF will be looking more broadly at addressing some of the challenges retailers face when it comes to the perception of the industry – specifically retail careers, community and innovation.

How will we be doing that? By bringing more attention to the great careers the industry offers, sharing how retailers are giving back to the communities they serve and exploring how retail innovation is changing how brands provide top-notch consumer experience. And we need your stories to make that happen.

We want to hear from you about the great things your company is doing. Email me or share your stories with us on Twitter or Facebook. Let’s work together to share the inspiring, altruistic and inventive qualities the retail industry should be known for.

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