NRF | Voice of Retail

The National Retail Federation is the world’s largest retail trade association.

Every day, we passionately stand up for the people, policies and ideas that help retail succeed.

Retail sales grew in March

CNBC/NRF Retail Monitor, powered by Affinity Solutions, shows retail sales grew in March amid wage gains and easing inflation for goods.

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Retail Monitor on CNBC

CNBC’s Steve Liesman joins ‘Squawk Box’ to discuss the latest retail data from the CNBC/NRF Retail Monitor, powered by Affinity Solutions.

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CNBC/NRF Retail Monitor Clip on CNBC April 12, 2024

America’s Retail Champions

Now accepting applications!

NRF is searching for passionate small retailers to join us in Washington, D.C., and share their stories with influential policymakers at the Retail Advocates Summit.

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Research

Retail supports more than 1 in 4 American jobs

Explore the new report, The Economic Contribution of the U.S. Retail Industry, compiled by PwC, to see a view of the retail industry by the numbers, including employment, number of retail establishments, labor income and impact on GDP across the country and in your state.

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Event

State of Retail & the Consumer

Watch the event from March 20, 2024

NRF’s State of Retail & the Consumer explored the health of American consumers and the retail industry with leaders including Walmart U.S. President and CEO John Furner, NRF President and CEO Matthew Shay, NRF Chief Economist Jack Kleinhenz, Ph.D., and economic and consumer experts.

Watch on demand

Latest from NRF

Swipe Fees

Learn the truth about the Credit Card Competition Act

Every time a card is swiped, a Wall Street bank profits off small businesses and consumers.

Retail Gets Real Podcast

The future of AI in consumer experience

Retail Gets Real episode 344: IBM’s Jane Cheung shares consumer study insights and how retailers are using AI

Retail Sales

Census Data Shows Retail Sales Grew in March

Census Bureau data shows March retail sales increased as tax refunds and job growth put more money in shoppers' pockets.

Economy

5 reasons why lower taxes mean better deals for consumers and retailers

The Tax Cuts and Jobs Act serves as a catalyst for economic expansion.

Retail Sales

CNBC/NRF Retail Monitor Shows Retail Sales Grew in March

Retail sales grew at a steady pace in March, according to the CNBC/NRF Retail Monitor, powered by Affinity Solutions.

Retail Gets Real Podcast

How Saks OFF 5TH is crafting customer-centric experiences

Retail Gets Real episode 343: President and CEO Rob Brooks talks about creating hyper-personal experiences for shoppers.

Retail Gets Real Podcast

Celebrating women in retail

Levi's Michelle Gass at NRF 2024: Retail's Big Show.

How women are forging the path to success and helping others along the way.

Monthly Economic Review

Economy Remains ‘Sturdy’ Despite Forecast for Slower Growth

Despite expectations for slower growth of GDP and retail sales, the economy should continue to do well this year.

Monthly Economic Review

Monthly Economic Review: April 2024

Inside NRF’s Annual Retail Sales Forecast – And the Economy.

NRF 2024: Retail's Big Show

How Reformation sticks to its mission and stays ahead of the pack

CEO Hali Borenstein on making a great product, enabling a fast supply chain and using data-informed manufacturing.

State of Retail

Highlights from NRF’s 2024 State of Retail & the Consumer

Insights into the future outlook of the retail industry.

NRF 2024: Retail's Big Show

How CFOs from Levi’s, Rothy’s and Macy’s are shaping business strategy

Three of retail’s top CFOs on what makes a “just right” growth leader.

NRF Blog

Celebrating Women in Retail

Retail Gets Real episode 342: Retail’s inspiring female leaders on their best career advice, thoughtful approaches to leadership and guiding their teams to success.

NRF Foundation Honors 2024

The NRF Foundation Honors took place January 14 in NYC to celebrate industry leaders, award student scholarships and showcase retail as an industry with unlimited opportunity. The event raised more than $3 million to fund the NRF Foundation’s career development programs and resources.