Leave No Code Unscanned
Do QR codes really work? Are they gaining traction, or is this a technology that’s already past its prime? Opinions vary, but a new platform linked to QR codes may lift adoption rates.
Qriket gives people a cash incentive to scan QR codes. The app, available for iPhone, iPad and iPod touch, enters users into a contest with the chance to win a prize ranging from $1 to $50 each time they scan a QR code. Prizes are set and paid for by those who created the codes in the hopes of encouraging people to engage with their brands. Prizes are instantly awarded and can be downloaded to users’ PayPal accounts with just a few clicks.
The Toronto start-up bills itself as “the real-world mobile game that lets you and your friends win real money.” Co-founder Ilya Spekhov says, “Qriket is there to resolve the problem [of consumers ignoring QR codes] because we’ve learned that people don’t scan them because there isn’t enough incentive.”
Qriket has “attached a dollar incentive to the QR code, which still allows the brand to deliver information.”
Since its launch in November 2011, Qriket has paid out more than $500,000 to players around the world. The app’s top players each regularly scan hundreds of QR codes daily.