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When asked if back to school commercials influenced them to shop at that retailer, 28 percent of those surveyed by NRF said yes. Watch a few retail marketing highlights from the 2014 season.
Retail Across America
Retail Across America on location in Ohio

We set out on a road trip to find the most powerful retail stories across the United States, showing how retailers large and small are creating jobs, driving innovation and giving back to the communities they serve. This is Retail Across America. Digital Summit

Don't miss the Digital Summit, where digital retail trendsetters come together to share ideas and learn from the best, to be held in Philadelphia on October 5 to 7.

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Retail Across America: Nevada