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Loss Prevention
Robert Moraca answers questions about his connection to retail loss prevention and what he’s looking forward to most as head of NRF's Loss Prevention Community.  
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Loss Prevention
While we have been looking at our profession primarily through the lens of “prevention,” we are truly in the “protection” business – we protect our organizations from the risks, attacks and threats of today and the future. NRF PROTECT isn’t just a new name for an event – it’s a new way of thinking.
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Loss Prevention
Engagement, whether internal or external, always adds value to the bottom line. Actively engaging your customers means more than just a friendly greeting when they enter your store: It’s a complete strategy to build connections during the entire shopping experience, and it often begins before customers arrive at your door. But what about store associates?
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Loss Prevention
The retail business is largely governed by seasons and trends. Merchants know years ahead of time when they’ll need to replace winter coats with summer swimwear, and trends develop over time. But retailers have also learned to expect the unexpected, and that’s true in retail loss prevention more than any other area of the industry.  
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Loss Prevention
If you think lasers are the stuff of science fiction, consider a new technology that could help stem the rising tide of fraudulent products.
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Loss Prevention
The Fusion Center at NRF's Loss Prevention Conference offers a place to share tactics among retailers and law enforcement agencies from the local, state and federal levels.
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Loss Prevention
T he battle against retail shrink is never ending. In the United States alone, retail shrinkage amounted to $36 billion last year, according to the Global Retail Theft Barometer 2012-2013; globally, shrinkage at retail operations represented more than $112 billion.
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Loss Prevention
Michael Chertoff, the former Secretary of the U.S. Department of Homeland Security under President George W. Bush, is working with the retail industry to shore up emerging cyber security threats.
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Loss Prevention
Organized retail crime continues to account for significant financial losses. According to the National Retail Federation’s 10th annual ORC Survey, it costs retailers approximately $30 billion a year. “These are not ordinary thieves, opportunists or people making bad choices,” says Jerry Biggs, Walgreens’ ORC division director. “We’re talking about criminals engaged in human trafficking, drugs and terrorism. They’re committing retail crime to fund another illicit activity.”
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Loss Prevention
Until a federal ORC law is passed to counter criminials' ability to transport stolen products across state lines and even overseas, it will be nearly impossible to put a dent in the $30 billion a year problem that threatens retailers, the economy and consumers across the country.  
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