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Marketing
With consumers distrusting traditional advertising, the company wanted to reach new and existing customers in an authentic way.
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Marketing
An interview with Emily Culp, Chief Marketing Officer, Keds.
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Supply Chain
Changes in consumer preferences during the past decade have created a need for retailers to bolster supply chain logistics.
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Mobile
“We’re constantly innovating to make sure that we’re creating a seamless experience,” says CTO Ratnakar Lavu.
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Online
A complex customer call center system routes the calls to various locations but requires integrated records of all the communications.
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Marketing
Ellison’s strategy of studying, testing and waiting has impressed the analysts who cover him.
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Marketing
With no held inventory, b8ta signals a new way of generating revenue while moving products.
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Marketing
Shoppers receive customized messages based on their past, present and future buying behavior, tracked by brands and categories.
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Marketing
‘Recreational retail’ transforms staid shopping experiences into memory-makers.
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Merchandising
Huge's Emily Wengert describes a future where retailers predict customer needs at the Shop.org Digital Experience Workshop.
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Retail Across America: Nevada