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Marketing
The nonprofit wanted to determine the impact promotions had on customer buying patterns and loyalty.
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Small Business
The email marketing platform opened its own online store in May; profits are donated to a selected nonprofit.
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Technology
Unable to determine why some people shopped in stores and others online, Fossil is redefining customer segmentation through analytics and business intelligence.
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Marketing
New program opens the stock market to the masses.
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Marketing
In advance of her appearance at Shop.org’s Digital Marketing Workshop, Eight by Eight CEO Amy Africa looks at which retailers are making strides in digital marketing. 
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Marketing
ModCloth, other retailers and lawmakers join forces to champion truth in advertising.
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Marketing
An interview with Becky Gebhardt, executive vice president and chief marketing officer, who’s focused on helping Lands’ End stay true to its core while introducing new customers to the brand.
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Marketing
With consumers distrusting traditional advertising, the company wanted to reach new and existing customers in an authentic way.
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Marketing
An interview with Emily Culp, Chief Marketing Officer, Keds.
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Supply Chain
Changes in consumer preferences during the past decade have created a need for retailers to bolster supply chain logistics.
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