Monday, February 2, 2015
Retail advertising and marketing executives pick their favorite ad campaigns from Super Bowl 49.
Wednesday, April 8, 2015
McDonald’s franchisee uses beacon technology to attract Millennials.
Monday, February 3, 2014
America’s most-watched sporting event captivated an estimated 180 million Americans last night. But for many brands, the digital age has put an end to the idea
Thursday, May 29, 2014
McDonald’s U.K. gave away 9 million e-books with Happy Meals last year; by the end of 2014, the number is expected to rise to 15 million.
Wednesday, June 11, 2014
A common thread? All of these retail marketing campaigns for the 2014 FIFA World Cup in Brazil contain a digital element.
Thursday, October 2, 2014
Admit it. There was a time when you scrounged for cash in seat cushions, your kid brother’s piggy bank -- even the change return slot of pay phones or vending machines.
Thursday, February 12, 2015
The Corner looks nothing like the McDonald’s units we’re accustomed to stateside.
Monday, July 9, 2012
Jeff Lotman, the Founder and CEO of Global Icons, was recently interviewed by NRF’s STORES Media. The NRF Foundation tacked on a few questions in this interview
Thursday, May 14, 2015
Fast food giants,McDonald's and Burger King offer unique merchandise to entice their customers.
Sunday, January 13, 2013
The age of universal commerce is here. We know that customers are shopping through more channels than ever before, with mobile and connectivity serving as hallm