Monday, February 2, 2015
Retail advertising and marketing executives pick their favorite ad campaigns from Super Bowl 49.
Wednesday, April 8, 2015
McDonald’s franchisee uses beacon technology to attract Millennials.
Monday, February 3, 2014
America’s most-watched sporting event captivated an estimated 180 million Americans last night. But for many brands, the digital age has put an end to the idea
Monday, January 11, 2016
McDonald's is offering table service and customized sandwiches at selected locations.
Thursday, May 29, 2014
McDonald’s U.K. gave away 9 million e-books with Happy Meals last year; by the end of 2014, the number is expected to rise to 15 million.
Wednesday, September 7, 2016
A quick look at industry stories from the past month — the latest, the greatest and the just plain news-worthy.
Wednesday, June 11, 2014
A common thread? All of these retail marketing campaigns for the 2014 FIFA World Cup in Brazil contain a digital element.
Thursday, October 2, 2014
Admit it. There was a time when you scrounged for cash in seat cushions, your kid brother’s piggy bank -- even the change return slot of pay phones or vending machines.
Wednesday, December 10, 2014
Do the stores you shop and the brands you favor reflect your political leanings?
Friday, January 2, 2015
From merging the store and e-commerces experiences to delivering on-the-spot goods and services, these retailers are helping redefine the art of buying and selling.