Point, Shoot, Purchase
It happens all the time. You’re walking to work and you notice someone coming toward you wearing a great outfit. You’re dying to know where she got it, but during the morning rush, stopping to chat is hardly an option. Enter Snap Fashion -- an app available in the U.K. that lets users take a photo of an outfit they like and instantly find out where they can buy it.
Available for free on the App Store, this visual search engine connects users to its database of thousands of items from top U.K. retailers and brands to find similar items in seconds. The process is simple: Once a fashionista spots a great dress or pair of shoes, she simply takes a photograph. The app uses image matching software to detect the exact item, along with links to partners who have it in stock. If an exact match can’t be found, users are presented with options that match the color, cut and style. Items can be saved for later or purchased on the spot. Snap Fashion is reported to work anywhere, from ‘snapping’ someone in the street to copying a celebrity look from an online magazine.
In just six months, Snap Fashion has attracted 100,000 users, with more than 2,000 subscribed users and a 10 percent click-through rate, according to U.K. publication Real Business. Some 170 U.K. retailers are signed up to Snap Fashion, including Topshop and Net-A-Porter, and Snap Fashion hopes to launch in the United States and Asia within 12 months. The company has reportedly already signed up Macy’s, DKNY and Bloomingdales.
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