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Marketing

How "spring-like" winter helps boost consumers' moods and retailers' sales

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With one of the warmest winters on record now officially behind us, retailers have their minds and eyes set on spring. And with spring comes so many wonderful things: shorts and tank tops, bright home decor items, potted plants and garden materials, and of course, colorful trendy fashions and footwear.

In fact, the spring-like weather we've witnessed across the country these last few months has already played a big role in retailers' winter and early spring sales. From clothing to building materials and garden equipment, retailers in February reported robust sales growth across the board.  It's apparent consumers have shaken any and all remnants of their winter blues away.

Though fickle and unpredictable, the weather is a constant in retail. To further explain how this year's unseasonably warm temperatures have helped boost retailers' sales, Dan Butler joined The Weather Channel's Chief Meteorologist Chris Warren to discuss "how the heat has affected shopping."

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